Originally published August 15 2005
PersonalWeb seeks to eliminate pop-ups and offer targeted ads
by Mike Adams, the Health Ranger, NaturalNews Editor
Claria recently announced PersonalWeb, a new program to provide customized advertising to a user's desktop based on their surfing habits.
The product Claria is launching, in a test version, is called PersonalWeb.
It generates "personalized web portals" on the fly so that a user who just checked baseball scores and movie show times might get a page pulling top items from ESPN and Moviefone.
The page will also display targeted ads from BehaviorLink.
Ask Jeeves' marketing system follows the same model that has been generating tremendous profit growth for Google and Yahoo during the past three years.
Both Google (GOOG) and Yahoo allow advertisers to bid for the right to have their text-based ad links displayed online when specific requests are entered into a search engine or other relevant content is posted on a web page.
With its survival no longer in doubt and its websites growing in popularity, Ask Jeeves believes it's well positioned to develop its own advertising network.
- - Chinese chips: Chips designed in China will account for 15 percent of global semiconductor sales this year, making the country the world's third-biggest for chip design.
Homegrown players such as No. 3 foundry Semiconductor Manufacturing International (SMI) are expanding capacity, and global names from Intel (INTC) to Advanced Micro Devices (AMD) are assembling or planning to make microchips in China.
Design activity in the United States will lead the market this year, with U.S.-based design houses accounting for 40 percent of new semiconductor sales this year, according to the report last week from technology consultant iSuppli.
China's semiconductor market has been growing rapidly in recent years, and was worth about $40 billion last year.
The China market is expected to keep growing at double-digit rates in the next two years -- compared with flat to low single-digit growth for the global industry this year.
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