Originally published August 6 2005
How to beat identity theft
by Mike Adams, the Health Ranger, NaturalNews Editor
Identity theft plaguing millions of people world wide can be devastating, but there are measures that can be taken to help you overcome it.
In October 2004 a new tourism information website called 'New Zealand Focus' was launched and a reasonably sized effort was made to market the new site online.
The results were surprisingly good, and very quickly the new site proved to be useful to New Zealand tourists and businesses in the New Zealand tourism industry alike.
Many an hour was dedicated to the development of the site and translators were called in and started to translate the site into German to reach out to a secondary audience.
The overwhelming success of New Zealand Focus led me do broaden my original idea and in early 2005 work was started on the development of an Australian Tourism Guide which would be a sister site to the original.
As I watched domain names with one character difference being reserved, and press-releases flying around me left, right and centre, I also started making contact with lawyers.
I had to protect my hard work...
or at least I though I did.
Unfortunately, in this crazy world of Internet-Ideas and Internet-Failures, I had not registered a Trademark for 'New Zealand Focus'.
What had to be weighed up in my mind was: Can I possibly fight such a powerful, rich group?
As questions whirled around my head I considered decisions I had earlier made regarding SEO, keywords in domain names rather than branding, colour schemes, carrying the same designs into other tourism sites, all of the work I had done was now in question.
All logos were replaced, all references to the old name was replaced, a page informing visitors of the change in brand and address (with our reasons) was introduced, and a 301 redirect was added making sure that all visitors to the old site went straight to the new version.
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