Originally published August 2 2005
Move over kids, its time for the grownups to play
by Mike Adams, the Health Ranger, NaturalNews Editor
The founder of Atari and Chuck E. Cheese has developed a new type of restaurant: A place for adults to play. The restaurant will feature tabletop electronic games that users can challenge their friends on.
The serial entrepreneur plans to launch, late this fall, the uWink Media Bistro, a grown-up version of the Chuck E. Cheese's chain.
This time around, Bushnell wants to lure hungry customers and their pockets full of disposable income with a mix of what he promises will be good food and innovative technology.
The core of that technology will be a tabletop gaming system that will let customers challenge their friends or join teams and play against other restaurant patrons.
"(I'm joining) to be associated with and work with an icon like Nolan Bushnell," Kaufman said.
What will set uWink Media Bistros apart and get customers in the door will be their singular brand of entertainment, Bushnell said.
After all, what with game consoles such as the Xbox and PlayStation, online gaming, mobile entertainment and the like, there is no shortage of ways for people to play.
But Bushnell is getting the early benefit of the doubt from those familiar with the uWink Media Bistro concept.
"There's a lot of entertainment options, and some are a little dated, and if he can bring in some entertainment that's a little more interactive and modern, that's enticing to the consumer," said Eric Wold, managing director of Merriman Curhan Ford.
newsmaker Meet King Pong Nolan Bushnell wants one more big splash before he calls it quits on a remarkable career.Bushnell founded Atari in 1972 and soon brought out Pong, its first blockbuster and a game he says spurred thousands of marriages between people who bonded while sitting across from each other over its low-slung tabletop.
His uWink Entertainment Network is built around server-based gaming through which the company can download new games onto the tabletop machines at any time.
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