Originally published July 31 2005
Market analyst reveals how to can spam
by Mike Adams, the Health Ranger, NaturalNews Editor
Marcel Nienhuis, market analyst at the Radicati Group, comments that user education and smart technologies are key to canning spammers. Many experts say that not only are protective measures necessary, but encouraging not to click on spam emails could drastically decrease their use as marketing tools.
Spam e-mail is likely to remain a scourge for Internet users for one simple reason, says a new report -- it still works.
A survey by research firm the Radicati Group and messaging security Security, strength, a lower TCO: find out about all the advantages of IBM Middleware on Linux.
Many of those users never got what they thought they were buying, with 9 percent of those surveyed admitting that they fell victim to spam-based scams.
Reducing the effectiveness of spam in generating e-commerce would probably be a simple solution, one that might prove far more likely to work than the current wave of spam filters, address verification programs and law enforcement efforts aimed at spammers.
"If people stop buying products from spam, spam would probably go away," said Marcel Nienhuis, market analyst at the Radicati Group.
"User education and implementation of smart practices when dealing with spam, such as not opening unidentified messages, will be crucial in discouraging spammers."
The survey of 800 Internet users -- two-thirds of them business users -- found 39 percent click on embedded links within unwanted commercial e-mail messages, with more than half saying that doing so appeared to result in receiving more spam in the future.
The authors of the report said the survey revealed that despite the place that spam has taken in popular culture, with such e-mail considered a scourge by most computer users, many people are still uninformed about how such messages should be handled.
The survey results are shocking given how much effort has gone into educating users about spam from the likes of AOL (NYSE: AOL) Latest News about AOL Time Warner, Yahoo (Nasdaq: YHOO) Latest News about Yahoo and MSN, which have made consumer education a key part of their multi-pronged attacks on spam, which also includes new technology rollouts and cooperation with law enforcement to track down abusers of the system.
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