Originally published July 31 2005
Food experts say dieters need patience and should expect small successes with U.S. dietary guidelines
by Mike Adams, the Health Ranger, NaturalNews Editor
At the Institute of Food Technologists' annual meeting, food experts said that dieters -- who usually want fast, nearly overnight results -- have to be patient to implement the U.S. Dietary Guidelines for weight loss, and expect small successes, while food companies unveiled moves toward healthier products.
While dieters may demand to see change overnight, when it comes to food, nutrition and the adaptation of the U.S. dietary guidelines into the mainstream, patience and small successes may prove to be the reality.
Frances Coletta, director of product nutrition for Sara Lee, declared that the company's move toward incorporating more whole grains into traditional products is based upon realization that "man does not live by cheesecake alone."
The company famous for pastries and desserts introduced 16 whole grain bread, bagels and buns between 2002 and 2005.
"We have increased the number of whole grain offerings and put them into a number of venues," Coletta said.
Consumers may not subsist on cheesecake, but they're sold on white bread.
According to Coletta, research shows 85 percent of consumers are not fully committed to eating whole grain bread as compared to white bread, despite apparently realizing the nutritional benefits.
In response, the company is rolling out what it refers to as "transitional bread" that fulfills the desire for soft, fluffy bread that retains the taste of white bread while packing healthy whole grains.
Hope Hale, nutrition scientist for The Schwan Food Company, compared the government's plea for Americans to reduce sodium intake to that of the whole grain movement.
Hale emphasized that the most important step companies need to take is partner with others.
In response to the content of trans fatty acids in its products, Frito Lay removed trans fats altogether from its core brands and has added trans fat information to its labels.
The IFT Annual Meeting + Food Expo�, running now through July 20, is the world's single largest annual scientific meeting and technical exposition of its kind.
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