Originally published July 26 2005
New business counting on pomegranate dietary supplements for success
by Mike Adams, the Health Ranger, NaturalNews Editor
The Rochester Democrat and Chronicle reports that the owners of one-year-old business Arben Bioscience are hoping the beneficial antioxidants of pomegranates will propel them to success when they sell their line of dietary supplements based entirely on the fruit.
The flasks, which Holtzman spread on a conference room table, contained parts of the pomegranate --- a fruit at the core of his one-year-old business Arben Bioscience.
Holtzman and partner Stephen Schwartz, who met as teenagers at a Seneca Lake camp, are banking on this red fruit to propel their company to success.
Pomegranate juice is chock-full of antioxidants, which are believed to cut the risk of health problems such as heart disease.
From their office in Rochester's High Falls district, they promoted dietary supplements made entirely from the fruit.
Arben has since distributed the supplements to 100 health food stores nationally --- most recently in Hawaii --- and directly to customers on its Web site, www.pomhealth.com.
In doing so, Arben has jumped into a $20 billion dietary supplement industry, which continues to grow nationally despite some controversy over safety and health claims.
"As we investigated the dietary supplement marketplace, we found that it is a healthy market --- no pun intended --- and a growing market," Schwartz said.
Arben claims its CardioGranate helps with heart health; its pomegranate seed oil helps stall aging and has other skin benefits; and its EstraGranate supplement is a natural alternative to hormone replacement therapy.
An American Journal of Clinical Nutrition study, for example, said that people who drank 2 ounces of the juice daily for a week bolstered their antioxidant activity by 9 percent.
Arben, which also has another full-time and one part-time employee, is focused on its supplements.
But another of its products did land a big coup: Its home pregnancy test, Simplicity, was in the spring picked up by drug store giant CVS Corp.
The test --- which is already sold in Israel and Europe --- differs from most other products on the American market.
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