Mo Productions, the production company of the independent feature film "Side Effects," gives consumers a chance to bite back at big pharma and the deluge of drug ads bombarding television screens. Consumers can submit their own 30 second drug commercial with a chance to win $1000 cash and the opportunity for their commercial to be included on the "Side Effects" DVD.
"We think the contest will be a fun way for the American Public to fight back with some humor and ambiguity of their own," said Kathleen Slattery-Moschkau, director and writer of "Side Effects." "We�re dying to see what they can come up with."
Parties must register online at www.sideeffectsthemovie.com and send in their 30 second commercials. Contest begins August 1, 2005. Those who pass the preliminary round will have their commercials posted on the Side Effects website for public voting.
"Side Effects" is an eye opening, insider�s look at the pill-pushing tactics of the pharmaceutical industry. The film is closely based on the writer/director�s (Kathleen Slattery-Moschkau) ten years of experience working directly for the pharmaceutical industry as a sales representative. Side Effects stars Katherine Heigl ("Grey�s Anatomy") and will be in select theaters this fall.
About the Contest
When:
August 1, 2005 through October 1, 2005
Where: www.sideeffectsthemovie.com
Contacts:
Holly Mosher
310-902-8303