Originally published July 18 2005
AOL does video search
by Mike Adams, the Health Ranger, NaturalNews Editor
AOL launched a new video search service offering internet users a view of music videos, news segments and other content.
AOL quietly launched a new video-on-demand search service on Thursday, opening the doors for millions of internet users to view music videos, news segments and other content from parent company Time Warner, whose mountain of media holdings gives AOL an advantage over rivals Google and Yahoo!.
The beta service, called AOL Video, offers free access to search and playback for more than 15,000 licensed and originally produced video assets from Time Warner, including television programmes and music videos, movie trailers from Warner Bros and news clips from CNN, MSNBC and others.
AOL's Singingfish multimedia search engine, which the company acquired two years ago, will complement the new service by pointing visitors to audio and video from across the web.
AOL will announce the test service on Tuesday but it can be previewed by visiting AOL.com's new beta homepage, and clicking on the video search tab.
Though still a test, AOL Video is the company's biggest, most comprehensive effort to court web surfers with a free pass to Time Warner entertainment and media video assets, which have been available only to AOL members.
As the company has faced subscriber losses for dial-up and broadband service, it has retrenched with plans to migrate content and services to the web in order to boost traffic and sell lucrative video advertisements.
The plan is particularly important to AOL as it seeks to cash in on a resurgence in online advertising that's been largely driven by search-marketing giants Google and Yahoo!.
Online video advertising is seen by market analysts as a big growth market.
Google started offering playback of video clips from CNET Networks, Greenpeace, Unicef and others for the first time last week with the use of a proprietary downloadable player.
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