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Originally published July 12 2005

Columnist: Americans still trying to buy happiness through possessions

by Mike Adams, the Health Ranger, NaturalNews Editor

Ailee Slater, commentary editor for the Oregon Daily Emerald, feels Americans don't notice the blatant hypocrisy of advertising -- such as ads for impotency drugs accompanying a news article about fake impotency drugs -- and are so obsessed with gathering possessions to make them happy, that they ignore the fact that humans tend to even out their level of happiness, no matter what happens to them.



It's nice to know that the hypocritical nature of advertising is showing itself off in a blatant manner. Unfortunately, U.S. citizens still do not see or truly understand the harms of a nation built upon the existence of a battle for the most material goods ("capitalism" if you will). Instead of consumers buying one item and realizing that commodities aren't making them happy, they are led again and again by advertising to believe that their comparatively mediocre lives can only be bettered by obtaining every blender, workout machine and kitty litter box owned by those mystical commercial families. It is a well known, proven concept in psychology that money truly doesn't buy happiness. Although lottery winners are in the beginning more happy than recently diagnosed cancer patients, it has been shown that within a relatively short period of time, those amounts of happiness will even out. And the best part is that most people already understand that fact; no one truly believes that deodorizing himself with a masculine shower gel will cause random girls to rip off his clothes in the middle of the street. But we continue to believe the core value of the consumer industry: Ridiculous as the products' commercials may be, those items will still bring us some amount of happiness. In modern times, the dream world of commercials means that women especially are persuaded to spend sickening sums of money on clothing and makeup to overcome everyday sorrow, while men save up to buy cars and attract the women they think they want.


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