Originally published February 17 2005
Cosmetics makers say men are a fast growing market segment
by Mike Adams, the Health Ranger, NaturalNews Editor
Cosmetics, apparently, are not just a woman's obsession anymore. Sales of skin creams and other such products to men rose about 18 percent in 2004, an industry report says. That's compared to a six percent increase among women. All total, men account for about $52 million of the $2 billion annual cosmetics sales. While that is still a tiny amount of the whole pie, men are coming to the market faster than ever, experts say.
Fucci swears by the high-end department store brand, Clinique, which in 1976 became the first cosmetics company to offer a men's grooming line.
U.S. sales of men's skin care products accounted for $52 million of a $2 billion total in 2003, according to Shiseido, a Japanese company that employs 200 at its New Jersey facilities.
In the first half of 2004, men's skin care sales grew 18 percent, compared with 6 percent for women.
Even the macho stalwart Old Spice got into the act last year by copying a trend familiar to women, selling its Red Zone line of body washes, sprays and deodorants with matching scents.
"There are still those guys who send their girlfriend into the department store, but they're using the products," said Nancy DiGaimo, assistant editor of Cosmetic World, a New York-based trade magazine.
DiSciascio said he thinks cosmetics and beauty care companies should appeal to men by telling them the products will improve their shave.
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