Originally published June 26 2005
Research group: More middle-aged men turning to anti-aging creams
by Mike Adams, the Health Ranger, NaturalNews Editor
In 2003, a few cosmetic companies unveiled men's lines of facial moisturizers and creams, and the popularity of these products continues to soar, as the Orlando Sentinel reports. The market for men's grooming products has grown by 28 percent since then, according to marketing researchers the NPD Group.
Every company that sells something to men has an ideal customer: Centrum has its active septuagenarian, Coors Light its twins-ogling frat boy.
If the skin-care giants L'Oreal and Shiseido have their way, they will have Jim Muehlstedt.
He has spent "countless thousands of dollars" on facial cleansers and shaving creams.
And he is now the right age to use skin creams formulated to fight wrinkles and other signs of age.
Anti-aging creams, lotions and gels for men, which started appearing in 2003, are proliferating this spring.
In March, three men's labels rolled out age-fighting concoctions for men's skin, which is thicker and oilier than women's: Men's Expert, a child of L'Oreal, offers anti-wrinkle and skin-saving gels.
In the last five years, men have branched out beyond shaving cream and face cleansers, which explains why the larger market for men's grooming products has grown by 28 percent in that time, according to the NPD Group, a marketing research company.
Last year age-specialist products accounted for one-third of sales, says Karen Grant, a skin-care analyst at NPD.
Shiseido's similar product for women, Future Solution Total Revitalizing Cream, lists at $225 for a measly 1.7 ounces.
L'Oreal, for its part, is even taking a macho approach to marketing: part advertising and part subtle terror campaign.
Men's anti-aging products are lighter than their female counterparts' but still share many of the active ingredients.
Of these science gives most credence to antioxidants -- chiefly, vitamins A and C -- which can slow the development of wrinkles, splotchiness and roughness by preventing damage from free radicals and by exfoliating the skin.
The most borrowing from women for men occurs in Men's Expert and Shiseido Men, brands from companies with a long history of cosmetics research.
All content posted on this site is commentary or opinion and is protected under Free Speech. Truth Publishing LLC takes sole responsibility for all content. Truth Publishing sells no hard products and earns no money from the recommendation of products. NaturalNews.com is presented for educational and commentary purposes only and should not be construed as professional advice from any licensed practitioner. Truth Publishing assumes no responsibility for the use or misuse of this material. For the full terms of usage of this material, visit www.NaturalNews.com/terms.shtml