Originally published January 19 2005
Radio executives wary of business impact portable music
by Mike Adams, the Health Ranger, NaturalNews Editor
A new gadget that lets users listen to MP3 files on any FM radio gives the radio industry more reason to be concerned about competition from portable music. Listeners, especially young ones, seem eager to avoid the corporate sound most of radio offers today, and the rise of portable MP3 players makes that easy to do.
Although the word "iPod" is on everyone's lips, this caution extends for any of the 15-plus portable music players on the market.
Radio execs need to watch how closely these units build a relationship with their owners.
Here's the basis for what's linked below, "XtremeMac on Tuesday released a gadget designed to let users listen to music stored on their iPods via any FM radio."
He has some other manufacturer's MP3 player.
For months, he's also had an in-car plug-in that allowed its use while driving, and he does.
Older folks remember when eight-tracks players were introduced.
Naysayers called it the "end of radio."
Smart folks knew that wasn't the case.
That antiquated portable music system has morphed into the MP3 player and, again, word is that it's the end of broadcast radio.
Do believe MP3 players will impact radio in a big way though.
Because, today, MP3 players reflect a generation's desire to avoid the corporate media experience in addition to a way for hearing new music.
Eight-tracks played songs you heard on radio.
Knowing how to rip and listen is "kewl."
Mainstream teens and early twenty-somethings know downloading music is something that their parents can't/won't do, which makes them embrace it that much more.
Now, getting into the car, youth put the key in the ignition, plug their MP3 player into an adapter, and then start the car.
That the iPod is now also pushing its sound through the radio makes the above much more appealing.
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