Originally published June 23 2005
Sales for homeopathic flu medicine more than double
by Mike Adams, the Health Ranger, NaturalNews Editor
For the 12-week period ending April, Mysan.de reports that sales of the Boiron's six-dose homeopathic flu drug, Oscillococcinum, went up 203 percent.
Boiron announced today that sales of its Oscillococcinum(R) (Oscillo(R)) six-dose homeopathic flu medicine in the Food/Drug/Mass channel (excluding Wal-Mart) increased by 203 percent for the 12-week period ending April 16, 2005.
Sales increased 62 percent from last year for the same 52-week period.
Oscillo is one of the most widely used homeopathic medicines in the world.
"Our brand is well supported by a mix of highly focused national advertising campaigns, innovative public relations efforts, and extraordinary consumer word-of-mouth," says John Durkin, Boiron's vice president of Sales and Marketing.
"This effort combined with our increased distribution and off- shelf display activity has helped propel Oscillo's position in the market place.
Oscillo six-dose has excellent sales-per-point of distribution and we are excited about the continued growth of the brand."
National television advertising for Oscillo delivered more than 140 billion impressions while magazine advertising reached 23 million readers.
Public relations efforts reached more than 150 million consumers via television and radio, magazines, newspapers and web sites.
During 2004, Oscillo was seen nationally on CNN, Good Day Live, Newswatch and Healthwatch while large market newspapers USA Today, Wall Street Journal and Philadelphia Inquirer featured Oscillo as an option to traditional flu medicine.
"During the upcoming cough, cold and flu season, we will continue our national television and print advertising campaigns along with our proactive public relations efforts to further develop brand awareness of Oscillo," says Durkin.
"We anticipate even further growth in sales as more retailers and consumers become familiar with the product through its increased visibility in the marketplace."
Oscillo is the number one homeopathic flu medicine in the United States, and continues to be the top-selling product in the Vitamin/Supplement/Herbal category of natural product supermarkets year round.
For more information, contact John Durkin at 610-325-8350 or visit Boiron's website at http://www.boironusa.com/.
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