Originally published June 21 2005
Mobile search engine developed for off-portal content
by Mike Adams, the Health Ranger, NaturalNews Editor
MOOOBL has now released a mobile search tool that does not pay homage to the giants (companies like AOL, CompuServe, and MSN), allowing users to access more information.
Europe: The mobile boom continues unabated and as the industry matures, parallels are beginning to emerge that suggest that the mobile industry is now where the Internet was in 1996.
Eventually, World Wide Web search engines began to emerge that allowed surfers to discover the full diversity of what the Internet had to offer -- warts and all!
The gatekeepers to the Mobile Internet (Vodafone, T-Mobile & Co) have historically been adept at keeping their subscribers from straying too far by keeping their customers within their branded portals.
Developed by ENQUIRE S.L., a Barcelona based company recently featured in FORBES and FORTUNE magazines; the strategy behind MOOOBL is to capitalize on the increasing volume of search traffic outside of said operator decks.
"There is, perhaps, just one last component required to deliver a fully functional Mobile Internet solution - the mobile search engine" observes Marc Jarrett, Communications Manager of ENQUIRE.
It may come as no surprise that according to Overture, a Yahoo!
Company, only 19% of web searches are for mobile consumables such as ring tones and logos offered on operator decks.
10% look for search engines, 5% for information services and a stunning 38% look -- according to Overture -- for adult content.
As it happens, the sort of content mobile phone users really want is the sort of content MNOs do not normally want to be associated with!
"Our WAP search solution features, amongst other things, a search box on the mobile device for free text search, a WAP emulator on the web and a directory search of thousands of hand-picked WAP sites", notes Jarrett.
With carriers introducing flat fees that will certainly spur this trend there is only one way to go for bookmark candidates such as MOOOBL.
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