Originally published June 21 2005
Search engine ranking takes over web-linking, benefits large websites and advertising
by Mike Adams, the Health Ranger, NaturalNews Editor
In a recent article by Self SEO, Gary McHugh uses an allegory to describe the way internet searches and advertising has changed the face of web browsing at the expense of many small websites.
To begin, imagine your website is a little country bar, now let's go back to when the internet began, and reciprocal linking was being done properly.
There you are running your bar, it's a fairly busy little bar with plenty of regular customers.
Some make their way to your bar using all the little country back roads (from links on other websites), others come on the big highway (the Internet) from the big bars in the city (The Search Engines).
You even show them a little leaflet you made (your link section), which gives them directions on how to find it.
Occasionally, when someone comes from the big bars in the city (the Search Engines), you recommend the other local bars and all your friends benefit from that visitor too.
Then one day the big bar in the city sent all the local bars a letter saying: "We are a much bigger bar than you, we have thousands of customers, and they are all looking for nice little country bars like yours.
The busier your bar is, the more customers we will send you.
We will of course be sending one of our employees to see just how busy your bar is (Search Engine link spiders).
You can't get rid of your leaflets, or the other bar may take you off his leaflet, then when the employee from the city visits the other bar he will think you are not popular, because you are not listed.
They take the highway (the Internet) and go back to the big bar in the city where they came from (The Search Engine).
When they get to the big bar in the city, they don't stay there long, because they know the barman can recommend some other great country bars.
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