"We are honored to receive this award, particularly considering the caliber of companies we were competing against," said Truman Hunt, president and CEO of Nu Skin Enterprises. "The Pharmanex BioPhotonic Scanner is an innovative tool that allows our sales force and customers to measure the benefits of our nutritional products and continues to add quantifiable success to our business. Receipt of this award is a reflection of our commitment to innovation with respect to our products, sales tools and direct-selling business model."
The award was given in recognition of the Pharmanex(R) BioPhotonic Scanner for the Most Innovative Company among contenders with more than 2,500 employees, competing against other finalists Oracle Corporation and PACCAR Inc. Last year's winner in the same category was United Parcel Service (UPS).
Nu Skin Enterprises was recognized among other top companies that included AT&T, Procter & Gamble, Sprint, and Intuit and was the only direct selling company to receive a 2005 American Business Award.
About the Pharmanex(R) BioPhotonic Scanner
The Pharmanex(R) BioPhotonic Scanner is the first to use innovative laser
technology to non-invasively measure the concentration of carotenoid
antioxidants in the body's tissue; antioxidants protect the body at the
cellular level against the effects of aging and the environment. The Scanner
score provides a scientifically validated measurement of how a person's diet
and supplementation program is protecting his or her body's cells and overall
nutritional health. By consistently tracking carotenoid antioxidant levels in
the body, consumers are equipped with the knowledge to maintain a lifestyle
and nutrition program that will help boost antioxidant levels and maintain
proper nutrition and health. Currently, over 4,000 Scanners are in operation
throughout the world and over two million people have been scanned.