Originally published June 15 2005
Gillette company charged with false advertising
by Mike Adams, the Health Ranger, NaturalNews Editor
U.S. District Judge Janet C. Hall rules in favor of Schick-Wilkinson Sword, Gillette's top competitor, charging Gillette Co. for "unsubstantiated and inaccurate" claims. For more see this article in Yahoo News.
Gillette Co. ads claiming its M3Power razor raises hair up and away from the skin are "unsubstantiated and inaccurate," a federal judge said in siding with Gillette's chief competitor, Schick-Wilkinson Sword.
U.S. District Judge Janet C. Hall in Connecticut granted Schick a preliminary injunction prohibiting the use of the television and print ads.
Gillette was also ordered to change packaging for the product and remove in-store displays that feature the false claims.
"Right now the ruling won't have any affect on our marketing since the visuals don't appear on any (current) advertising or point-of-sales material," she said.
The M3Power, a high-tech, vibrating men's razor introduced early last year to compete with Schick's Quattro razor, held a 20 percent global share last quarter and was the world's top-selling razor, Boston-based Gillette said.
"We firmly believe that since the day the M3Power was launched a year ago, Gillette has deceived consumers about the performance of this product," Lynch said.
The two razor makers have tangled in court before, including a long patent fight over whether Schick's four-bladed Quattro and Quattro for Women razors violate Gillette's patent for a multi-blade system.
Gillette has claimed that any razor head with three or more blades would be covered by its patent.
In April, a federal appeals court told a lower court to reconsider its decision allowing Energizer to continue selling the Quattro razor while the patent dispute plays out.
Gillette shares fell 48 cents to $53.30 in late morning trading on the New York Stock Exchange, still near the top of the 52-week range of $37.77 to $54.33.
Energizer shares on the NYSE fell 4 cents to $64.03, near the high end of the 52-week range of $37.10 to $64.15.
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