"This client has a solid clinical and scientific foundation while gaining traction at the very early end of an emerging market," said Bruce Kupper, president and chief executive officer of KPC. "We are very excited about moving forward with this partnership."
For Ocean Nutrition Canada, KPC is providing media relations and strategic communications. ONC researches, manufactures and markets Omega-3 concentrates and other marine based natural ingredients for dietary supplements and foods.
Omega-3 EPA/DHA are physiologically essential and biologically active nutrients found in fish oil. ONC has the largest global capacity for Omega-3 EPA/DHA ingredient production and has the highest quality standards in the world since their ingredient is the first and only U.S. pharmacopeias verified fish oil ingredient. Major growth is expected with ONC because they have developed a technology enabling food manufacturers to put Omega-3 EPA/DHA from fish into food products without the taste or smell of fish. They have recently announced U.S. expansion in production capacity for its heart healthy food ingredient made from fish.
Headquartered in St. Louis, KPC is among the nation's leading independent marketing communications firms, providing a full range of services domestically and internationally through its offices and affiliates in the United States and Europe. KPC's U.S. markets include: Boston; Kansas City, Mo.; Louisville, Ky.; Memphis, Tenn.; Melville, NY; Oklahoma City, Okla.; and St. Louis. KPC extends its services in Europe through an ownership interest in Communications in Business, headquartered in London with offices in Brussels, Dusseldorf, Milan, Paris and Madrid.
KPC ranks in the top 25 independent agency brands in the U.S. according to 2004 editions of AdWeek and PRWeek.