Originally published November 18 2005
Warner Bros. to release movies on Blu-ray
by Mike Adams, the Health Ranger, NaturalNews Editor
Warner Bros had formerly committed to rival format HD DVD, but the two companies failed to reach agreement. Warner joins other Blu-ray backers Twentieth Century Fox and Buena Vista Home Entertainment.
Warner Bros has given a timely boost to Blu-ray by announcing that it will release films on the next-generation high-definition DVD discs next year.
Warner had previously committed to making movies available on the rival format HD DVD and explained that the decision to hedge its bet was made after the two camps failed to reach agreement on a unified format.
Warner's decision follows a similar commitment by Paramount to back Blu-ray and was welcomed by Blu-ray backers including Twentieth Century Fox and Buena Vista Home Entertainment.
'These latest developments are the categorical shift needed to avoid a format war and insure the successful launch of Blu-ray and secure the future of high-definition pre-recorded media,' said Mike Dunn, president, Twentieth Century Fox Home Entertainment.
ADVERTISEMENT support of both the hardware and software industries.'
Bob Chapek, president, Buena Vista Home Entertainment, added: 'This news further illustrates the potent combination of Blu-ray Disc's superior consumer proposition and the undeniable market support demonstrated by the huge consortium of companies supporting Blu-ray.
The six largest movie studios have the power to make or break either technology and should they all, or at least some of them, decide to release films on both formats then at least there is a chance that consumers rather than studio bosses may get to decide which they prefer.
Sony, which originally developed Blu-ray will put the drives in its Playstation 3 which launches next year, thereby putting the technology in millions of homes.
Apple could also be a key player, given its leading role in pioneering online digital content distribution, and it is a member of the Blu-ray Consortium, although it has remained quiet during the recent spats between the backers of the rival technologies.
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