Originally published June 9 2005
Cosmetic surgery gaining popularity among men
by Mike Adams, the Health Ranger, NaturalNews Editor
Today more and more men are feeling the pressure to look good, especially in the workplace. Dr. Steven Mulholland, a Toronto cosmetic plastic surgeon, has seen a 200-300 percent increase in men seeking cosmetic procedures in the past five years. Toronto image and communications specialist Roz Usheroff says men who ignore the way they package themselves come across as old and afraid of taking risks. Bill, a 37-year-old Toronto accountant who does not want his real name used, had four liters of fat liposuctioned from his midsection, and says it is important to be able to sell yourself today. Meanwhile, Russell Kelly has tried liposuction and said it was supposed to be a "magic wand" to melt the pounds away, but it didn't last. Society is unforgiving of fat, Kelly says, and judges him as lazy and unsuccessful.
According to Atkinson, a McMaster University sociology professor who is conducting research on men and cosmetic surgery, men are under pressure and are feeling anxiety to attain unrealistic ideals -- "the dominant, aggressive, muscular Adonis male."
Dr. Steven Mulholland, a Toronto cosmetic plastic surgeon, has seen a 200%-300% increase in men seeking cosmetic procedures in the past five years.
Trouble spots getting worked on include double chins, male lower lid bags, love handles and male breasts.
"There's much more pressure in the boardroom and office to look youthful, confident, a leader," says Mulholland, who runs SpaMedica in Toronto.
Men who ignore how they package themselves come across ...
Studies show that appearance and career advancement are linked.
According to the American Society for Aesthetic Plastic Surgery, most people believe looking older is a disadvantage on the job.
"The truth is looks matter: It's your calling card," says Barry Ganz, a 59-year-old corporate recruiter/trainer who had a $13,000 facelift five years ago.
According to Atkinson, his research reveals there's a cultural tendency to associate attractiveness with morality, intelligence and personality.
"As we continue to associate personal appearance with social worth and desirability, everyone is trying to gain that edge, that little advantage separating them from the rest of the proverbial herd," says Atkinson.
Bill, a 37-year-old Toronto accountant who does not want his real name used, had four litres of fat sucked out of his mid-section two years ago.
Through diet, exercise and liposuction, Bill, who stands 6-foot-4, is now 235 pounds.
He had a tummy tuck six months after the liposuction, followed months later by enhancement liposuction.
"I know I've gotten jobs because I present well.
"I had 12 pounds of fat liposuctioned from my stomach but now my fat has all accumulated in my breasts," laments the gregarious and affable Mississauga resident, who hopes to have that fat sucked away too.
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