A new guide for email marketers has just been launched by email veteran Mike Adams. It shows businesses and organizations how to take their permission email campaigns beyond personalization and into relationship building with their email recipients.
"Permission Wave" (Truth Publishing 2005) is the marketing guide for any business needing to advance their email marketing techniques to build more intimate relationships with customers. The book is written in clear, practical language, and explores strategies for enhancing meaningful email relationships with subscribers.
"Businesses adopting these advanced relationship building techniques can improve their sales quickly and professionally, without compromising ethics or creating more interruptions for consumers," says Adams, who is the author of several books and an email marketing pioneer. "These techniques allow you to build such a high degree of trust with your emails, your customers not only expect your emails, they want them, and value every offer you send," Adams said.
Permission Wave outlines several advanced strategies for building customer relationships that improve your bottom line using email. Customer relationships of this level are not easy, Adams says, but once achieved, the benefits to your company go far beyond email communication.
This book reveals the strategies that take email campaigns beyond mere personalization, using a "three-dimensional relevance" that allows you to speak directly to your subscribers' interests. Permission Wave is available directly from the publisher at http://www.truthpublishing.com/permissionwave.htm
About Mike Adams
Mike Adams is the founder and president of Arial Software, LLC, (http://www.arialsoftware.com) the first company to introduce permission email marketing software to the market back in 1993. Arial Software continues its industry leadership today. For more than ten years, Adams has been fighting spam and unsolicited commercial email. He's the creator of the "Spam. Don't buy it!" public education campaign (www.SpamDontBuyIt.org), inventor of an email sender certification service (www.Relemail.com), and is creator of the world's first permission-based free subscription tool for webmasters (www.Zeop.com). Adams is also author of The Ten Most Important Emerging Technologies For Humanity, available at http://www.truthpublishing.com/Top10tech.html.