Originally published July 31 2005
Google book can "power" searchers toward best results
by Mike Adams, the Health Ranger, NaturalNews Editor
Shari Thurow, a recognized search engine expert, says that Chris Sherman's new book, "Google Power," is an essential tool for using Google to research as well as to make your website seen by other Google searchers.
Whether you're new to using Google or a seasoned search professional, Google Power is an essential addition to your search library.
In his book, Chris Sherman not only shows you how to become a better searcher, he also provides valuable information for preparing your site for Google visibility.
Because I'm a Mac user (and don't have the Google Toolbar installed on my primary computer), I keep a table of the frequent types of Google searches I use to analyze both client and competitor Web sites.
Google Power gave me more streamlined tips to add to my research arsenal, especially little-known types of search operators, such as "source:" (to utilize in a news search when searching for specific news sources) and other useful information, such as flight status searches.
In his book, Sherman outlines how these operators are useful in different types of Google searches (news, shopping, image, etc.).
For example, the "or" operator generally isn't useful for refining search results.
Even if you've used Google for years and know many of the ins and outs of the Google Toolbar, Sherman outlines many useful toolbar features that may not be commonly known.
Too many search engine marketers obsess over the PageRank feature, when others are far more valuable.
For example, many sites don't have their own internal search engine.
Sherman showed a detailed how-to for researching medical professionals' credentials and disciplinary history.
Sherman's The Invisible Web gave me plenty of bookmarks for both competitive research and link building.
As a Web/graphic designer, I found his image search chapter quite interesting, especially since I infrequently use an image search on Google or any other Web search engines.
I ended up purchasing multiple copies so I wouldn't forever be hunting down my personal copy.
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