Originally published March 2 2005
Chocolate finds its way into products ranging from shampoo to cosmetics and candles
by Mike Adams, the Health Ranger, NaturalNews Editor
Since chocolate is now well known for its positive effects on the mind and in the bedroom, more companies are using this treat for more than sinfully delicious snacks. Thanks to its soothing yet sexy aroma, chocolate is now being used in such products as shampoo and conditioner, body care products, bath scents and scented candles.
A gift of chocolate this Valentine's Day can be an indulgence that pleases the senses without adding pounds to the body.
That's because chocolate is becoming an increasingly hot ingredient for a wide variety of products in the estimated $13 billion market for personal pampering --- skin care products, bath products, cosmetics and candles.
Chocolate's reputation for enhancing feelings of well-being, for comfort and for sensuality have hastened its adoption in aromatherapy products.
"Indulging your senses is becoming a key component of the pampering process.
It captures the sheer delight of treating yourself to a luscious desert," says Anthony Hebron of Limited Brands, which sells an array of such chocolate-laced products through its Bath & Body Works stores.
The beauty retailer has a "cookbook" of chocolate for the hair or body.
It includes shampoo, conditioner and body wash in white chocolate hazelnut cake and chocolate cream coffee, as well as caf� au lait "flavors."
Chocolate Fondue, from the retailer's Tutti Dolci line of fragrant body care and home fragrances, is intended to mimic European sweets with a blend of dark chocolate, toffee and vanilla, with a hazelnut accent.
Available are lotion, lip gloss, body wash and candles.
Cocoa Therapy beauty and wellness products offer an instant chocolate fix.
The aroma, in bath scrub, body butter and a roll-on stick, soothes as it's rubbed over pulse points.
The drugstore chain's scented candles shaped like chocolate bonbons are packaged in a gold box with ribbon --- much like Godiva chocolates are packaged.
The candles complement its Pure Spring shampoo, conditioner and body wash combination in chocolate fudge.
"A lot of consumers are taking to the fact that chocolate is out there to enjoy in other ways," says spokeswoman Jody Cook.
All content posted on this site is commentary or opinion and is protected under Free Speech. Truth Publishing LLC takes sole responsibility for all content. Truth Publishing sells no hard products and earns no money from the recommendation of products. NaturalNews.com is presented for educational and commentary purposes only and should not be construed as professional advice from any licensed practitioner. Truth Publishing assumes no responsibility for the use or misuse of this material. For the full terms of usage of this material, visit www.NaturalNews.com/terms.shtml