Originally published February 16 2005
Female consumers now outspend men on consumer electronics purchases
by Mike Adams, the Health Ranger, NaturalNews Editor
Women now account for $55 billion of the $96 billion consumer electronics marke, and are on top or spend about the same as men in most categories of consumer electronics, except for video games. Consumer electronics companies have relatively few products geared toward women, although this may change as the market reality penetrates.
Beyond toys for boys Consumer electronics companies, now that more women than men buy their gadgets, are starting to cater to everyone.
Consumer electronics gadgets such as digital cameras, MP3 music players and mobile phones are often dismissed as "boys' toys" -- and this is simply wrong.
In fact, in the United States, women are buying more of them than men.
According to America's Consumer Electronics Association, which runs the giant Consumer Electronics Show, women accounted for $55 billion of the $96 billion spent on electronics gear in 2003.
In most categories except video games, women have either caught up or are already on top.
The market power of female electronics buyers doesn't seem to have made the impact in the U.K. that it has in the U.S., South Korea and Japan.
In the U.K., people who are interested in gadgets still probably think about men's magazines such as T3, Stuff and Boys Toys, rather than the trendier, women-friendly Web sites such as ShinyShiny, Popgadget and GirlsStuff.co.uk.
Consumer electronics manufacturers have relatively few products aimed specifically at women, and women may feel patronized if they visit popular electronics shops.
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