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Energizer "D" Battery Exposed

A NaturalNews PhotoTour by Mike Adams

There's no question that Energizer intentionally puts out an inferior "D" rechargeable battery. If they wanted, they could make it much higher capacity, but they have apparently chosen not to. So why would a battery company put out an inferior rechargeable battery?

Think about it: The more consumers use rechargeable batteries, the less they repeatedly buy throway alkaline batteries. Energizer only makes money when people keep buying batteries over and over again. Selling a consumer a high-capacity "D" battery that can be used 1,000 times before needing to be replaced simply doesn't make good business sense to the Energizer company. It makes far more money selling inferior "D" rechargeable batteries that don't deliver much power, effectively forcing consumers who want long-lasting "D" batteries to purchase their throwaway alkaline D batteries. Repeat business is good for battery companies, even if it means creating more landfill through the repeated use of disposable batteries.

But is this all a conspiracy by Energizer? That's for you to decide. In my personal opinion, the Energizer company is deceiving consumers by packaging what is effectively an "AA" battery in a "D" size and shape, then marking up the price 400%, hoodwinking consumers into paying four times as much money for a battery that has extremely poor performance (by design). I believe that the Energizer company is engaged in deceptive marketing practices and that it is intentionally doing so in order to protect its disposable alkaline battery business. The fact that their "D" rechargeable battery is actually just a plastic holder for a much smaller AA-sized battery contained inside is, in my opinion, clear evidence that the company has no intention to make high-capacity "D" rechargeable batteries widely available to consumers. I think Energizer is dishonest in its marketing of these 2500mAh "D" batteries.

Of course, that's all just my opinion. You may have a different opinion. You might think that the little piece of plastic found inside their "D" battery is worth $12 all by itself. (It is a cool cylindrical shape, after all, and it even floats!) Or you might say that the package of the "D" battery is clearly marked "2500 mAh" and so Energizer isn't deceiving anyone. But to that, I would answer that it is the size and shape of the battery itself that is deceiving. A larger battery, by any honest measure, should generally contain more power than a smaller battery. It should not simply be a plastic shell containing a smaller battery inside. Would you buy a full-sized car battery made with a tiny pack of AA batteries inside? If you did, would you think that was an honest product?

In any case, Energizer sure is raking in the profits on this particular battery. The cost to manufacture these batteries is probably only slightly higher than the cost to manufacture a typical "AA" rechargeable battery, yet it sells at retail for approximately 400% more. That's a whole lot of profit going into Energizer's bank accounts. Slick, huh? But behind the label, the product speaks for itself: It's just a plastic shell and a pretty label wrapped around a much smaller, low-capacity battery found inside.

I urge consumers to read the labels on electronics just like they should read labels on food and nutritional supplements. The labels often reveal the true story of what's in the package, regardless of the implied claims or market positioning accomplished by the size, shape and artwork on the product itself. I doubt many people would pay $12 for an Energizer "D" battery if they knew there was actually just a cheap, average-capacity "AA" battery inside. What do you think?

For the record, competing high-capacity AA batteries now deliver 2700mAh.

Want to buy an honest "D" battery? Check out Powerex. These are the best rechargeable batteries I could find. Click here to learn more. I liked them so much that I bought several hundred of them and decided to offer them through my company, BetterLifeGoods.com. I don't like to see consumers getting ripped off by battery manufacturers, and the Powerex "D" battery is an honest, high-capacity battery that's made with real power cells, not plastic shells. It's a true high-capacity "D" battery that far outlasts the Energizer "D" battery. All the advertising in the world doesn't change the fact that after the Energizer "D" rechargeable battery is completely dead, the Powerex "D" battery keeps going, and going, and going. For nearly four times as long...

By the way, you can also buy a four pack of 2700mAh "AA" rechargeable Powerex batteries for just $14.95. Click here to see them yourself. That's FOUR batteries, each with a higher capacity than the Energizer "D" battery, for well under $4 each.

Sony and Sanyo batteries are also good brands, and I recommend them both. I do not recommend Energizer, however, for reasons that should be obvious after reading this. Paying $12 for an Energizer "D" rechargeable battery is sort of like paying $10 for a gallon of gas.

Be smarter with your money. Know the specs on what you're buying, and refuse to be suckered by corporate propaganda on consumer products.

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