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Kellogg's claims sugary "Cocoa Crispies" cereal can boost your child's immunity (opinion)

Tuesday, November 03, 2009
by Mike Adams, the Health Ranger
Editor of NaturalNews.com (See all articles...)
Tags: Kellogg's, health news, Natural News

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(NaturalNews) The world of bizarre nutritional claims by sugary cereal makers just got a little more weird this week when Kellogg's began shipping boxes of Cocoa Krispies emblazoned with the ridiculous claim, "Now helps support your child's IMMUNITY."

If processed white sugar, partially-hydrogenated trans fat oils and synthetic chemical vitamins could enhance human immunity, Kellogg's would be King of the Hill, but in reality, of all the many foods for boosting human immune function, Cocoa Krispies somehow isn't even on the list.

In fact, you might say that Kellogg's claim of boosting immunity with a sugary cereal sprayed with synthetic vitamins is one of the most hilarious claims yet floated by a cereal company, but what's definitely not funny is the fact that the FDA openly allows this deceptive, fraudulent food labeling to continue even while threatening, arresting or prosecuting nutritional supplement companies that make similar but true claims.

For example, it's illegal in America to claim that vitamin D boosts immune function (even though it does), but it's perfectly allowable for Kellogg's to claim their sugared-up Cocoa Krispies boosts immunity (even though it doesn't). What's wrong with this picture?

Why doesn't the FDA (or the FTC) send threatening letters to the CEO of Kellogg's, threatening them with arrest and prosecution while confiscating Kellogg's cereal inventory for "misleading labeling?" This is exactly what the FDA would do if the product in question were an herb or a bottle of vitamins. Somehow, Kellogg's gets away with outright labeling fraud while regulators twiddle their thumbs and pretend to be doing their jobs.

Synthetic vitamins and loads of sugar

By the way, you might be curious why Kellogg's thinks they can make such a claim on a box of Cocoa Krispies. The front of the box loudly proclaims "25% daily value of antioxidants & nutrients, vitamins A, B, C & E." This, apparently, is the basis for their claim.

Except they aren't using actual food-based vitamins A, B, C and E. Instead, they're using synthetic, artificial chemicals that have been given the names "Vitamin B12" or "Vitamin C" and so on. These aren't holistic vitamins like the ones found in nature. They're synthetic, sprayed-on nutrients concocted in a chemical factory somewhere. To even call them vitamins is an insult to real vitamins found in real food.

Cocoa Krispies isn't even real food, if you ask me. It's a nutrient-deficient, highly-processed, sugar-laden source of empty calories. To claim it "supports IMMUNITY" is so far-fetched that you'd have to be living in some alternate universe to even think about believing it. As one person quoted in USA Today said about this, if Kellogg's can claim their vitamin-sprayed sugared-up puffed rice boosts immune function, then you could spray synthetic vitamins on a pile of leaves and make the same immune boosting claims about them, too!

Highly-processed sugary cereals are not medicine. They do not enhance or increase human immune function. If anything, the high acidity of the sugar used in the product causes the body to become more acidic, which suppresses immune function. I'm willing to bet that if you take a hundred people with the healthiest immune systems in the world, you won't find their pantries stocked with Cocoa Krispies.

Eat more sugar as a defense against swine flu?

It's clear that this package claim by Kellogg's is aimed at all the flu-conscious parents who are worried that little Johnny might get infected and die from swine flu if he doesn't get his vaccine shot and eat his Cocoa Krispies. Then again, if Cocoa Krispies can boost immune function, we do kids need vaccines at all?

The H1N1 vaccine itself, by the way, is just as ridiculous as this Cocoa Krispies claim. Neither one offers any real protection against the flu, but both are being hyped up as strong solutions. Maybe they should give away a free box of Cocoa Krispies with every swine flu shot just to double up on the protection, huh?

Nutritional illiteracy remains widespread

For years, the FDA has betrayed the American people by allowing ridiculous health claims on the packages of processed dead foods that have been chemically augmented with synthetic vitamins. Meanwhile, real foods like broccoli, blueberries and citrus fruits aren't allowed to make any health claims whatsoever. Is it any wonder that America has so many sick people? Most of the information presented to consumers at the grocery store is the opposite of what's real!

Junk food is good for you! Living foods are dangerous! Raw milk might kill you, but drink this pasteurized homogenized processed milk because it builds strong bones! Here, buy this "Smart Choices" processed food, it's healthy!

We have become a nation of idiot information about food. It's like in the movie Idiocracy where the population is convinced that water is "for toilets" and that only sports drinks beverages are safe for human hydration needs.

It also makes you wonder about the intelligence of the consuming population: Are there really moms out there who think that buying Cocoa Krispies will boost their childrens' immune function?

If so, we don't merely have a problem with misleading food labeling in America today; we have a problem with widespread nutritional illiteracy.

And it's caused in part by the fact that our kids can't learn well in school these days because they're being fed processed, sugary junk foods like Cocoa Krispies for breakfast.

Sources for this story include:
USA Today:

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About the author:Mike Adams (aka the "Health Ranger") is a best selling author (#1 best selling science book on Amazon.com) and a globally recognized scientific researcher in clean foods. He serves as the founding editor of NaturalNews.com and the lab science director of an internationally accredited (ISO 17025) analytical laboratory known as CWC Labs. There, he was awarded a Certificate of Excellence for achieving extremely high accuracy in the analysis of toxic elements in unknown water samples using ICP-MS instrumentation. Adams is also highly proficient in running liquid chromatography, ion chromatography and mass spectrometry time-of-flight analytical instrumentation.

Adams is a person of color whose ancestors include Africans and Native American Indians. He's also of Native American heritage, which he credits as inspiring his "Health Ranger" passion for protecting life and nature against the destruction caused by chemicals, heavy metals and other forms of pollution.

Adams is the founder and publisher of the open source science journal Natural Science Journal, the author of numerous peer-reviewed science papers published by the journal, and the author of the world's first book that published ICP-MS heavy metals analysis results for foods, dietary supplements, pet food, spices and fast food. The book is entitled Food Forensics and is published by BenBella Books.

In his laboratory research, Adams has made numerous food safety breakthroughs such as revealing rice protein products imported from Asia to be contaminated with toxic heavy metals like lead, cadmium and tungsten. Adams was the first food science researcher to document high levels of tungsten in superfoods. He also discovered over 11 ppm lead in imported mangosteen powder, and led an industry-wide voluntary agreement to limit heavy metals in rice protein products.

In addition to his lab work, Adams is also the (non-paid) executive director of the non-profit Consumer Wellness Center (CWC), an organization that redirects 100% of its donations receipts to grant programs that teach children and women how to grow their own food or vastly improve their nutrition. Through the non-profit CWC, Adams also launched Nutrition Rescue, a program that donates essential vitamins to people in need. Click here to see some of the CWC success stories.

With a background in science and software technology, Adams is the original founder of the email newsletter technology company known as Arial Software. Using his technical experience combined with his love for natural health, Adams developed and deployed the content management system currently driving NaturalNews.com. He also engineered the high-level statistical algorithms that power SCIENCE.naturalnews.com, a massive research resource featuring over 10 million scientific studies.

Adams is well known for his incredibly popular consumer activism video blowing the lid on fake blueberries used throughout the food supply. He has also exposed "strange fibers" found in Chicken McNuggets, fake academic credentials of so-called health "gurus," dangerous "detox" products imported as battery acid and sold for oral consumption, fake acai berry scams, the California raw milk raids, the vaccine research fraud revealed by industry whistleblowers and many other topics.

Adams has also helped defend the rights of home gardeners and protect the medical freedom rights of parents. Adams is widely recognized to have made a remarkable global impact on issues like GMOs, vaccines, nutrition therapies, human consciousness.

In addition to his activism, Adams is an accomplished musician who has released over a dozen popular songs covering a variety of activism topics.

Click here to read a more detailed bio on Mike Adams, the Health Ranger, at HealthRanger.com.

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