Home
Subscribe (free)
About NaturalNews
Contact Us
Write for NaturalNews
Media Info
Advertising Info
Yogurt

Dannon Sued Over Probiotic Health Claims of Activia Yogurt

Wednesday, July 30, 2008 by: David Gutierrez, staff writer
Tags: yogurt, health news, Natural News


Most Viewed Articles
https://www.naturalnews.com/023732_probiotic_health_claims.html
Delicious
diaspora
Print
Email
Share

(NaturalNews) Yogurt maker Dannon has been hit with a class-action lawsuit alleging that the company has made false and misleading claims about the health benefits of its probiotic line of yogurts.

"Deceptive advertising has enabled Dannon to sell hundreds of millions of dollars worth of ordinary yogurt at inflated prices to responsible, health- conscious consumers," said attorney Timothy G. Blood.

"All of Dannon's claims for Activia and DanActive are completely supported by peer-reviewed science and are in accordance with all laws and regulations,'' the company responded.

Dannon advertises its Activia and DanActive yogurts as containing probiotic bacteria that help boost the immune system and regulate digestion. An aggressive marketing campaign by the company includes a high-profile ad campaign and a Web site with links to studies showing the benefits of the probiotic bacteria used in Activia products.

The studies cited by Dannon were all funded by the company.

Filed in the United States District Court in California, the lawsuit says that there is no evidence that the yogurt itself functions as advertised, regardless of what various varieties of probiotic bacteria may do in the laboratory.

Probiotics are microorganisms that provide health benefits inside the body, but some scientists say that probiotics remain poorly understood. Of the thousands of probiotics that exist, very few have been tested for their effects when consumed by humans as part of their diets. Laboratory research does not necessarily translate into real health benefits, these researchers say.

"At present, the quality of probiotics available to consumers in food products around the world is unreliable," says a 2006 report by the American Society for Microbiology.

There are few FDA regulations on marketing claims made on probiotic products, as long as those products do not claim to be equivalent to drugs that have the ability to cure diseases.

Join the Health Ranger's FREE email newsletter
Get breaking news alerts on GMOs, fluoride, superfoods, natural cures and more...
Your privacy is protected. Unsubscribe at any time. | Learn more...

comments powered by Disqus

Get alerted on heavy metals and pesticide test results for foods and supplements

Natural News is about to begin releasing lab test results for off-the-shelf food, supplement and pet food products, covering heavy metals, nutritive minerals, pesticides and herbicides. These details will be released exclusively to Natural News email newsletter subscribers (FREE) and will NOT be publicly posted on the website. To be alerted, join our free email newsletter now, and watch for lab test results in the weeks ahead.

Enter your email address below to subscribe to our email announcement list (but don't use gmail). Your privacy is protected and you can unsubscribe at any time. If you don't join our email list, you may never see our valuable content again via Facebook, Google or YouTube. CENSORSHIP has now reached EXTREME levels across the 'net. The truth is being suffocated. Subscribe now if you want to escape the delusional bubble of false reality being pushed by Google and Facebook.

Once you click subscribe, we will send you an email asking you to confirm your free subscription.