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Atkins Diet causes sales of SlimFast to plummet; the meal replacement product is made primarily with refined white sugar!

Wednesday, June 09, 2004
by Mike Adams, the Health Ranger
Editor of NaturalNews.com (See all articles...)
Tags: obesity, nutrition, diabetes

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Unilever, the parent company of SlimFast, is seeing its profits plummet as a result of the success of the Atkins Diet. It's a good thing. I have long thought that the SlimFast line of products was a complete sham -- the #1 ingredient in many SlimFast powders is refined white sugar, and no nutritionist in their right mind would claim that consuming table sugar instead of a meal would help people lose weight. In my opinion, SlimFast has been fraudulently marketed to consumers with highly misleading labeling, and it should have been outlawed years ago. It takes a real distortion of reality to make a product out of sugar and water, label it "SlimFast" and imply that people will lose weight by drinking it.

Fortunately, consumers are wising up. (Good for you!) SlimFast sales are plummeting. Today, the only people I still see buying SlimFast are the obese, which is a pretty good indicator that the product doesn't work. People who know anything about health wouldn't touch the product.

This is all bad news for Unilever, which appears to be just another greedy corporation that would apparently sell anything to anyone if they could make a buck doing it. Now this is pure opinion, so you Unilever lawyers can go bark up a different tree, but I believe that SlimFast actually promotes both obesity and diabetes. Any product made primarily with table sugar would have the same effect. Nutritionally speaking, SlimFast isn't very different from drinking a Coke.

We can thank the Atkins Diet -- and all the low-carb diets like Sugarbusters and the South Beach Diet -- for educating the public on the importance of avoid refined sugars and processed food ingredients. Now, people are actually reading the ingredients labels. And their eyes are popping out of their sockets when they learn that SlimFast has sugar listed as its #1 ingredient! Bizarre, huh? So the accelerating market failure of SlimFast can only mean good news for the health of American consumers. The fewer people who buy and consume SlimFast, and the more who avoid refined carbohydrates, the fewer people will be diagnosed with diabetes and obesity.

Then again, that's all my opinion. I'm willing to bet that Unilever will have a different opinion. From their point of view, "SlimFast is good for you!" There's a great book entitled, Toxic Sludge Is Good For You! that might be worth reading if you want to know how corporations manage to turn the truth upside down in order to sell dangerous products to consumers.

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About the author:Mike Adams (aka the "Health Ranger") is a best selling author (#1 best selling science book on Amazon.com) and a globally recognized scientific researcher in clean foods. He serves as the founding editor of NaturalNews.com and the lab science director of an internationally accredited (ISO 17025) analytical laboratory known as CWC Labs. There, he was awarded a Certificate of Excellence for achieving extremely high accuracy in the analysis of toxic elements in unknown water samples using ICP-MS instrumentation. Adams is also highly proficient in running liquid chromatography, ion chromatography and mass spectrometry time-of-flight analytical instrumentation.

Adams is a person of color whose ancestors include Africans and Native American Indians. He's also of Native American heritage, which he credits as inspiring his "Health Ranger" passion for protecting life and nature against the destruction caused by chemicals, heavy metals and other forms of pollution.

Adams is the founder and publisher of the open source science journal Natural Science Journal, the author of numerous peer-reviewed science papers published by the journal, and the author of the world's first book that published ICP-MS heavy metals analysis results for foods, dietary supplements, pet food, spices and fast food. The book is entitled Food Forensics and is published by BenBella Books.

In his laboratory research, Adams has made numerous food safety breakthroughs such as revealing rice protein products imported from Asia to be contaminated with toxic heavy metals like lead, cadmium and tungsten. Adams was the first food science researcher to document high levels of tungsten in superfoods. He also discovered over 11 ppm lead in imported mangosteen powder, and led an industry-wide voluntary agreement to limit heavy metals in rice protein products.

In addition to his lab work, Adams is also the (non-paid) executive director of the non-profit Consumer Wellness Center (CWC), an organization that redirects 100% of its donations receipts to grant programs that teach children and women how to grow their own food or vastly improve their nutrition. Through the non-profit CWC, Adams also launched Nutrition Rescue, a program that donates essential vitamins to people in need. Click here to see some of the CWC success stories.

With a background in science and software technology, Adams is the original founder of the email newsletter technology company known as Arial Software. Using his technical experience combined with his love for natural health, Adams developed and deployed the content management system currently driving NaturalNews.com. He also engineered the high-level statistical algorithms that power SCIENCE.naturalnews.com, a massive research resource featuring over 10 million scientific studies.

Adams is well known for his incredibly popular consumer activism video blowing the lid on fake blueberries used throughout the food supply. He has also exposed "strange fibers" found in Chicken McNuggets, fake academic credentials of so-called health "gurus," dangerous "detox" products imported as battery acid and sold for oral consumption, fake acai berry scams, the California raw milk raids, the vaccine research fraud revealed by industry whistleblowers and many other topics.

Adams has also helped defend the rights of home gardeners and protect the medical freedom rights of parents. Adams is widely recognized to have made a remarkable global impact on issues like GMOs, vaccines, nutrition therapies, human consciousness.

In addition to his activism, Adams is an accomplished musician who has released over a dozen popular songs covering a variety of activism topics.

Click here to read a more detailed bio on Mike Adams, the Health Ranger, at HealthRanger.com.

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