Designed for kids ages 10-18, FUEL is an edgy, upbeat and powerful series that empowers youth to take action to improve their own lives, and gives them the skills, knowledge, and power to radically transform themselves and their world. The four-part series includes the titles “Skin Deep,” “Energy for Action,” “The Perfect Machine,” and “Taking on the World,” and deals with the topics of media literacy, self-esteem, body image, healthy eating, nutrition, physical activity, and positive activism. Currently available in a version for the school market, each FUEL Educator’s Kit includes a VHS and DVD version of the video and an easy-to-use Educator’s Guide with five dynamic lessons. C.H.E.F. is also exploring entry into the consumer market with a home version of the FUEL series, and has initiated discussions with several prospective brand partners.
According to Debra Keene Bergeron, Vice President of C.H.E.F., “We worked in close collaboration with a distinguished panel of subject matter experts to develop the FUEL series, including those in the fields of medicine, academia, health education, fitness and teaching. Consulting well-known professionals across a variety of relevant and appropriate disciplines provided the FUEL series with the grounding it needed to reach the youth market and help change behaviors related to childhood obesity.”
“We believe the FUEL series will have immediate and far-reaching positive impact on kids across the country because our approach is so kid-friendly,” said Larry Clark, President and CEO of C.H.E.F. “Despite the serious and important nature of the topic, kids don’t want an adult to preach to them or make them feel like they’re being told what to do. That’s why our kid-inspired FUEL series profiles what real kids are doing to address obesity and make positive changes in their lives.”