American Diabetes Association partners with soda and candy company

• The American Diabetes Association (ADA) today announced that Cadbury Schweppes Americas Beverages (CSAB) is launching a three-year, multi-million dollar alliance to support the Association in its efforts to fight obesity and diabetes in America.
• As part of the relationship, CSAB has committed to support ADA programs nationally and locally, including Weight Loss Matters and America's Walk for Diabetes.
• CSAB will incorporate extensive outreach activities using media, promotions, retail programs and grassroots events to increase consumer awareness of health and wellness, and the importance of making smarter nutritional choices.
• "We are thrilled to have Cadbury Schweppes Americas Beverages join forces with the American Diabetes Association to help deliver crucial messages to consumers about healthy lifestyle changes," said Larry Ellingson, RPh, Chair of the Board of the American Diabetes Association.
• These messages will focus on the importance of reducing calories and controlling portion sizes and will promote the benefits of physical activity, with an emphasis on walking.
• We believe that our wide portfolio of calorie free beverages, including well-known brands such as Diet Dr Pepper, Diet Snapple and Diet Rite, give people choice and control in managing their diabetes."
• To reinforce the importance of physical activity, CSAB will also be a national sponsor of ADA's signature fundraising event, America's Walk for Diabetes.
• Plano, Texas-based Cadbury Schweppes Americas Beverages (CSAB) is a subsidiary division of Cadbury Schweppes plc (NYSE: CSG - News).
• CSAB is one of the largest producers of soft drinks and premium beverages in the Americas.
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