Yahoo introduces the beta version of its personalized search engine

My Web is a response to Google's My Search History, which records and archives past searches. However, in addition to saving old searches, Yahoo's My Web will also allow people to import bookmarks from Internet Explorer and save copies of web pages that may change later.

• Yahoo (Quote, Chart) took another step toward providing customized online services to its users Wednesday, when it launched its latest personal search feature to keep pace with rival Google (Quote, Chart).
• Yahoo said the beta of My Web is a "personal search engine" that extends users' search experience by allowing them to create an online archive to save their favorite pages, search results and search history.
• "My Web is the next step in our vision of integrating search, personal search and community by providing users an easy way to have their own personal Web search experience that incorporates the best of the Web and what matters most to them," Qi Lu, vice president of engineering for Yahoo Search, said in a statement.
• Users can also share information with integrated tools, such as e-mail, instant messenger and personal networking provided by Yahoo's new Yahoo 3600 product, the company said.
• The search giant said the beta version of My Web, available at the company's site, was developed from extensive user feedback generated from the successful launch of its search history product in October 2004.
• My Web also includes key features that provide the user with greater control and accessibility for their personal search experience.
• The new tool promises to deliver more targeted advertising and bigger revenues for fast-growing search providers, the company said.