Happiness in Britain is a duster and toilet brush, but not if you�(TM)re Welsh.
A new survey has revealed that for 83% of us happiness is a clean house but the least hygiene-conscious people in Britain appear to be the Welsh.
Carried out to mark Spring Cleaning Week (April 2 to April 9), the survey found that the Brits love their homes to be clean and feel unhappy if they are not.
For 63% of Britons happiness is a shiny sink, and cleaning gives 57% of the population a feeling of satisfaction.
But the highest figure for non-cleaners was found in Wales, with 15% apparently never touching a duster or brush.
While being able to see their face gleaming in the porcelain of the loos is important to 14% of Londoners, just 5% of people in Wales say they feel the same way.
According to the Omnibus survey for Spontex, clean bathrooms matters twice as much to people in the north east (14%) as it does to those in Yorkshire and Humberside (7%).
Top of the pile for reaching for the feather duster are East-Midlanders, where 95% are more or less constantly cleaning.
�oeCleanliness may be next to godliness but the British put cleanliness next to happiness,� said psychological analyst Phillip Hodson.
When it comes to stressing about having to clean the house, it�(TM)s more of a problem for women (38%) than men (24%).
And twice as many Londoners (43%) are stressed by it compared to those in the north east (22%).
But Mr Hodson said: �oeIf cleaning is the new therapy, there is a marked difference of mood before and after the event just as with a real-life therapy session.