TV cell phone tested in UK

• The Arqiva and O2 trial with 400 people in Oxford will test the technology that lets mobiles receive direct TV signals, and people's desire to watch mobile TV.
• Sixteen channels will be available to the triallists, including BBC One and Two, ITV 1 and 2, and Channel 4.
• O2 and Arqiva, which was previously NTL Broadcast, have joined with Nokia and terrestrial and satellite broadcasters for the six-month Oxford trial.
• Although 3G networks are currently used to watch some TV content on mobiles, the Oxford trial will test out the more complicated technology, called DVB-H, which stands for digital video broadcasting - handheld.
• It is one of two formats or standards with which global broadcasters and the mobile industry have been experimenting across US, Germany, France, Finland, Sweden and other countries.
• It is a standard which has been specifically developed for the broadcast of TV signals on mobiles and other handheld devices.
• The technology lets mobiles, which have special requirements because of screen size and battery life, handle TV signals in real-time.
• Triallists in Oxford will watch TV on the Nokia 7710 handset, a widescreen multimedia smartphone released earlier this year.
• Watch a guide to the BBC News Player Orange, which launched its 3G mobile TV service in May, found that 36% watched its TV service during lunch and other breaks, as a short TV "snack".
• "As an emerging industry, mobile TV will require a willingness of operators, regulators, broadcasters and handset suppliers to strike new deals," explained O2's Mr Williams.
• Live TV services on mobiles are still in their infancy in most parts of the world and many in the industry are still unsure whether people will want to pay to watch TV on what are small screens.