Avoid website marketing mistakes with these handy tips

Move scripts and other non-HTML code to the bottom of your pages, or put it in separate files, to avoid losing the attention of search robots. Finally, be patient - traffic building is an ongoing process, not something you do once.

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• 1. Spam - The surefire way of getting your site blacklisted from the major search engines.
• Many people see creating thousands of cloaked or doorway pages with hidden text as the quick route to ranking success.
• 3. Single Keywords - Unless you're in some incredible niche marketplace where a single word can only be identified with your product with few competitors, single keywords aren't going to hit the bullseye in a traffic sense.
• Multiple word keyword phrases are the key to traffic success.
• Instead of going for "books", go for "thai recipe books" or whatever your target market is.
• 4. Poor Design - There's no way around this one.
• Without links to your site from others (if they're competitors, even better), good meta information won't be enough.
• Most search engines will rank your webpage according to its popularity with its peers.
• 6. Messy Meta Tags - It's worth spending a bit of time getting your meta tags in order - they tell search engines what your site's about, and act as a basic marketing tool to attract visitors to your site.
• Once you've attracted your visitors, your traffic building exercise has gone well and your site looks good, what are you offering which will encourage return visits?
• 9. Beware of Rogue "Experts" - Before handing your hard earned money over to "Site Submission Experts", be sure to find out exactly what you're getting.
• Reputable firms can help you optimize your pages, and advise you on how best to market your site to your target audience, so best to do some homework first.
• If you look at your server logs, you'll see the major engine robots visiting on a regular basis, they'll pick up your changes soon enough if you can afford to wait a week or so.