Originally published June 12 2005
Major automakers finding podcasting to be a profitable venture
by Mike Adams, the Health Ranger, NaturalNews Editor
Automakers such as Volvo and GM are turning to podcasts to market their new products. Volvo recently paid Weblogs Inc. $600,000 to sponsor its Autoblog.com weblog and podcast for six months. GM has begun "FastLane radio" which the company uses to record podcasts promoting their new vehicles, or vehicles with an "enthusiastic" following such as the Corvette or Hummer.
Major advertisers like Volvo and General Motors are making noise about, and with, podcasts.
Volvo paid Weblogs Inc. $60,000 to sponsor the Autoblog.com Web log and podcast for six months, BusinessWeek Online reported.
Four months into the deal, the podcast, an audio program that can be downloaded from the Internet, has been retrieved 20,000 times.
General Motors has also begun "FastLane radio," featuring one podcast that included a company public relations person interviewing a GM executive about the new Pontiac Solstice.
All content posted on this site is commentary or opinion and is protected under Free Speech. Truth Publishing LLC takes sole responsibility for all content. Truth Publishing sells no hard products and earns no money from the recommendation of products. NaturalNews.com is presented for educational and commentary purposes only and should not be construed as professional advice from any licensed practitioner. Truth Publishing assumes no responsibility for the use or misuse of this material. For the full terms of usage of this material, visit www.NaturalNews.com/terms.shtml