EPSON is tackling consumer perception of photo quality inkjet prints head on with public exhibitions of gallery quality prints produced on a range of EPSON printers.
EPSON Australia's Marketing Communications Director Mike Pleasants said research from focus groups continued to show that consumers are sceptical that inkjet printers can produce photos of the quality and longevity they expect.
In one of the first major sponsorships of its kind, EPSON is supporting a 2 year national gallery tour of images by award winning celebrity photographer Robin Sellick which opens at the Newcastle Regional Art Gallery on January 14.
Robin Sellick gained major recognition in 1990 by becoming the first person to win both of the highest awards for portraiture in Australia in the same year, through the Australian Institute of Professional Photography.
"EPSON presents Facing Robin Sellick" is an amazing collection of portraits featuring prominent actors, musicians, politicians, sports people and public figures photographed in Australia over the past ten years.
Gallery quality large format photo prints - up to A0 in size - have been produced for the tour using EPSON scanners and inkjet printers, ink and paper.
"I wanted EPSON involved in this exhibition because we share the same philosophy about the bigger picture.
"Both the "Facing Robin Sellick" national tour, and the EPSON Gallery Tour at The Rocks display the superb photo quality achieved on not only our large format printer range, but also with the home photo inkjet printer range," said Mr Pleasants.
The Expression 10000XL is designed for the photographic industry with high speed, high quality scanning at up to 2400 dpi resolution.
Each image was then printed by an EPSON Stylus Pro 4000, Stylus Pro 7600 or Stylus Pro 9600 large format printer, on EPSON Premium Semi-gloss photo paper using EPSON's revolutionary seven colour UltraChrome ink technology.