Search engines compete in a race to offer the best search tools

• The search-engine arms race heated up again this week as both Google and Yahoo announced tools that will help users locate video clips.
• TechExcel CRM sets the standard for today's high-end customer relationship management solution: complete functionality, total process customization, affordable, easy to use, and easy to deploy.
• Just when the major search-engine players complete one round of catch-up, another begins.
• This year will be the one in which customers declare their loyalty -- again -- to search tools, Forrester Research's Charlene Li told NewsFactor.
• Last year saw the advent of the desktop search tool -- a group of products that allow computer users to find files on their own computers using applications similar to those with which they search the Web.
• Google's early entrant into the niche is elegant and integrates very closely with its immensely popular Web tool, explained Li, features that have given it an early leg up.
• But competitors Yahoo and others swiftly followed suit, with tools of varying ease of use and integration.
• Now, Google seems to have turned back to its traditional strengths to gain an edge in a brutally competitive market.
• For several years, it has been the undisputed leader in searching -- so much so that the colloquial verb "to Google" means, for many, "to search."
• Now, it heaps video files on top of that pile, seeking to maintain its dominance as the search engine that can deliver the broadest results.
• It does not link to actual broadcasts or streaming video files of the programs, but rather to archives that contain a series of still shots and a variety of details about when the program aired and when it will be replayed.