Originally published February 3 2005
Search engines compete in a race to offer the best search tools
by Mike Adams, the Health Ranger, NaturalNews Editor
It’s Google versus Yahoo in the latest search engine wars. Recently, Google unveiled a new tool which permits Internet users to search for TV broadcasts. Yahoo was not far behind in offering its own tool. Search engines are offering the new features in an effort to increase customer loyalty and attract more Internet traffic.
The search-engine arms race heated up again this week as both Google and Yahoo announced tools that will help users locate video clips.
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Just when the major search-engine players complete one round of catch-up, another begins.
This year will be the one in which customers declare their loyalty -- again -- to search tools, Forrester Research's Charlene Li told NewsFactor.
Last year saw the advent of the desktop search tool -- a group of products that allow computer users to find files on their own computers using applications similar to those with which they search the Web.
Google's early entrant into the niche is elegant and integrates very closely with its immensely popular Web tool, explained Li, features that have given it an early leg up.
But competitors Yahoo and others swiftly followed suit, with tools of varying ease of use and integration.
Now, Google seems to have turned back to its traditional strengths to gain an edge in a brutally competitive market.
For several years, it has been the undisputed leader in searching -- so much so that the colloquial verb "to Google" means, for many, "to search."
Now, it heaps video files on top of that pile, seeking to maintain its dominance as the search engine that can deliver the broadest results.
It does not link to actual broadcasts or streaming video files of the programs, but rather to archives that contain a series of still shots and a variety of details about when the program aired and when it will be replayed.
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