Future trends in food, nutrition and supplements to be shaped by Millennials; physical performance more important than weight loss

This news bodes well for the future of functional foods, organic produce, various nutritional supplements and of course sports supplements. Weight loss is not currently a huge concern for Millennials, but as soon as they hit 30, it will no doubt become a higher priority (it's relatively easy to be thin when you're 18, remember?).

Participants in the study cited foods' vitamin content as one of their top five priorities: freshness was at the very top of the list, in fact. Part of the upshot from all this is that universities are starting to deliver organic, healthful food choices to students.

Another important study finding is that consumer interest in healthy foods continues to rise. Apparently, people are increasingly interested in the health effects of what they're putting into their bodies. That's outstanding news, since awareness is the first step towards achieving optimum health through food choice and nutrition.

• The 15- to 24-age group�"the �oeMillenials� �"are commanding the most attention when it comes to food according to market researchers presenting new data at the Institute of Food Technologists Annual Meeting and Food Expo.
• Newswise --- Baby Boomers might get most of the press, but the 15- to 24-age group�"dubbed by some marketers as the �oeMillenials� �"are commanding the most attention when it comes to food.
• As the second largest demographics group, comprising some 40 million people, the Millenials grew up on supplements and organic foods, and their attitudes will dictate the shape of the food industry, says Elizabeth Sloan, president of Sloan Trends and Solutions and marketing columnist for Food Technology magazine.
• For instance, Millenials are already pushing universities to provide organic options in cafeterias.
• They are also the top group willing to try new foods.
• Yet in contrast to popular notion, the Millenials fall near the bottom of age groups desiring food with a lot of spices.
• The Institute of Food Technologists Annual Meeting and Food Expo is the world�(TM)s largest annual food science and ingredient conference, delivering comprehensive, cutting-edge research and opinion from food science-, technology-, marketing- and business-leaders.