Originally published July 12 2004
Ford's Escape hybrid SUV confuses everyone: is it an SUV, or an environmentally responsible automobile?
by Mike Adams, the Health Ranger, NaturalNews Editor
Environmentalists have, for many years, named SUVs as detriments to the quality of life on planet Earth. They simply burn too much fuel, the thinking goes, and they're road hogs to boot. Now, in a twist bound to confuse everyone, Ford has launched their Escape SUV: a hybrid SUV that combines hybrid vehicle technology with the form factor of a large vehicle. The result? Greatly improved gas mileage compared to non-hybrid SUVs. But who's the buyer for this vehicle? Environmentalists will stick with the Toyota Prius, and typical SUV buyers don't seem concerned with conserving fuel in the first place.
Trying to sell SUVs to environmentalists may be akin to pitching mink coats to animal-rights activists, but that's the approach Ford is taking with its soon-to-be-released Escape Hybrid SUV.
So far, activists who strongly oppose gas-guzzling vehicles are giving a lukewarm reception to the first SUV designed to appeal to the green community.
Hybrid vehicles offer increased fuel efficiency by supplementing the gas engine with a battery-powered electric motor.
Ford will tout the fuel efficiency of the new Escape by putting hybrid decals on all four sides of the vehicle, according to Chris Feuell, SUV group marketing manager at Ford.
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