Originally published January 24 2004
How to protect yourself against the CAN-SPAM Act
by Mike Adams, the Health Ranger, NaturalNews Editor
The CAN-SPAM act does nothing to stop spammers, but it sure creates
headaches for legitimate email marketers who don't want to accidentally
run afoul of the law. To help legitimate email marketers stay compliant
with Can-Spam, I've authored a free web guide on the subject entitled,
"Protecting Yourself Against CAN-SPAM." It's a free guide that
discusses the details of the law, the philosophy of permission email
marketing, and the likely strategy of the FTC in going after accused
spammers. I consider it a must-read document for anyone sending email
campaigns.
This guide is for anyone currently engaged in responsible email
marketing activities who wishes to ensure they are abiding by the
federal CAN-SPAM act while continuing to engage in responsible email
marketing.
As you are well aware, the Controlling the Assault of Non-Solicited
Pornography and Marketing Act of 2003 or CAN-SPAM act went into effect
in Jan. 1, 2004.
Following its implementation, the volume of spam on the Internet
actually increased, demonstrating the futility of a legislative approach
in stopping the spam problem.
This guide is designed to help you iron out those headaches and let
CAN-SPAM work in your favor, rather than functioning as an obstacle to
the success of your email marketing campaigns.
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