Originally published November 3 2003
Passage of anti-spam legislation offers mixed blessings for email marketers
by Mike Adams, NaturalNews Editor
-
The Senate's unanimous passage of anti-spam legislation last week
offers mixed blessings for e-mail marketers, raising the specter of a
do-not-spam registry but also creating a national legal framework for
direct marketers to comply with.
- Legitimate e-mail marketers probably would need to compare their
mailing lists to the registry, eliminating addresses found on the list,
while spammers would need to be denied access.
- The bill does not specify whether registration would be by individual
e-mail address or on a domain-wide level or how to deal with reassigned
e-mail addresses.
- The Direct Marketing Association said the registry would do little to
combat spam because the FTC would have little hope of finding spammers.
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