eDiets record record profit by offering support for a variety of diets including Atkins and the Zone

• "In April 2003 eDiets broke with the industry tradition of 'one company, one diet' and to date we have launched the Atkins Nutritional Approach(TM), the Zone Diet and the Shape Up!(R) plan based on Dr. Phil McGraw's new book.
• "Consumer response to these new plans has been positive and our objective for the balance of this year and 2004 is to expand on the concept of providing consumers with additional nutritional solutions related to diet, healthy living, and specific medical conditions."
• Revenues for the third quarter of fiscal 2003 totaled $11.1 million, an increase of 46% over revenues of $7.6 million in the comparable prior year period.
• Advertising expense totaled $5.7 million in the third quarter, an increase of 73% over advertising expense of $3.3 million in the comparable prior year period.