New email marketing software designed for marketers, not technical users

As the president and CEO of Arial Software, I can tell you that the public reception to this software has been phenomenal. We've sold the software to unprecedented numbers of ecstatic customers who frequeuntly email us and rave about how easy the software is to use. Compared to our higher-end products (Campaign Enterprise), this Email Marketing Director is simply more intuitive and easier to configure. And the price is right.

My only complaint about email marketing in general is that spam remains a huge problem and until the Internet community embraces a solid spam-blocking technology like the Puzzle Solution, we'll continue to see spam in our inboxes. In fact, the legitimate email marketing industry is being seriously harmed by the persistence of spam. That's why I launched the public education effort known as "Spam. Don't Buy It." -- a site that teaches end users to stop buying from spammers in order to cut off their financial supply lines.

• TUCSON, Ariz., July 8 /PRNewswire/ -- Everyday PC users can now create and deliver powerful permission email marketing campaigns using new software launched by Arial Software.
• At $495, Email Marketing Director offers a complete solution for creating and delivering personalized email newsletters, announcements or other campaigns to readers, customers, members or subscribers.
• Using Email Marketing Director for the first time, users can typically install the software, write a personalized email message, import their database and deliver their first email campaign in under fifteen minutes.
• "This new software offers the most robust, yet easy to use permission email marketing software on the market," explains Arial Software president and CEO Mike Adams.
• "Typically, email marketing software products available from various developers were either very simple to use, or operationally robust, but never both.
• Email Marketing Director is based on the same industry-proven technology that powers Arial Software's higher end products like Campaign Enterprise, a multi-user, enterprise-level permission email marketing system with an installed base of thousands of corporate users.
• Founded in 1993, Arial Software is widely considered the leading industry pioneer in permission email marketing software.
• The company's products are used by thousands of businesses, non-profits, associations and other groups to compose and send email newsletters and personalized messages directly to subscribers, customers, prospects and members.
• Arial Software's mission is to be a universal provider of software tools to automate, personalize and measure meaningful B2C communications.
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