Jeffrey M. Smith
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 The tipping point does not require that a majority of US shoppers reject GM foods. If even a small percentage started switching brands based on GMO content, major companies would respond.
Studies show that the more people learn about GM foods the less they trust them.13 Thus, efforts to educate US shoppers about GMOs will likely drive them towards the tipping point. This has already started with rbGH.
US shoppers reject rbGH 2006-07
The Boston Globe reported in September 2006 that "The region's biggest dairies are rushing to rid their bottled milk of artificial growth hormones. |
Dianne Onstad
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 Most apples look and feel waxy because the skin secretes a protective covering of wax; this layer serves to hold water in and keep disease out. shoppers may confuse the dusty wax coating on an unbuffed apple with chemical residue, and supermarket apples are routinely machine-rubbed to a high gloss. Plus, not all wax jobs are natural. In the 1950s it occurred to a Yakima, Washington, shipper that apples could be waxed just like cars. His mirror-finish apples brought a dollar a box more than untreated fruit, and the practice caught on. |
Melody Petersen
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 One of Retton's first stops on her Pfizer tour was the Cincinnati Mills Mall in Ohio, where she spoke to shoppers about "taking charge of your own success'' and about how Detrol was keeping her out of the bathroom. shoppers posed for photos with the gymnast and signed up to win a new Ford pickup truck. "I wish I hadn't waited so long to talk to my doctor," Retton said, "but I didn't realize this was a health problem that could happen to anyone, even someone my age."
Over the years, federal regulators tried to police all the promotional noise created by Pharmacia and its competitors. |
Jeffrey M. Smith
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| Thus, efforts to educate US shoppers about GMOs will likely drive them towards the tipping point. This has already started with rbGH.
US shoppers reject rbGH 2006-07
The Boston Globe reported in September 2006 that "The region's biggest dairies are rushing to rid their bottled milk of artificial growth hormones." They wrote "If more dairies jump on board, it could be a tipping point in the long-running debate about the safety of using synthetic hormones to spur milk production. |
Jack Challem
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 Some brand names, such as Lean Cuisine and Healthy Choice, give shoppers the impression that they are low-calorie or healthier than other foods. In most cases they are only cleverly marketed processed and refined foods. Their relatively small serving sizes are often unrealistic and only whet the appetite, much like an appetizer.
Some evidence suggests that sugar-free soft drinks alter the brain's taste and appetite centers, increasing our desire for sweet foods. |
Jeffrey M. Smith
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| This has already started with rbGH.
US shoppers reject rbGH 2006-07
The Boston Globe reported in September 2006 that "The region's biggest dairies are rushing to rid their bottled milk of artificial growth hormones." They wrote "If more dairies jump on board, it could be a tipping point in the long-running debate about the safety of using synthetic hormones to spur milk production."14
Two weeks later, the manager of a milk producers' co-op told the New York Times, "It seems to be an explosion in the industry.... |
| By educating health-conscious shoppers about the dangers of GM food and providing clear choices in the store, brands without GM ingredients will have the advantage. This campaign will promote healthier eating in America and may even achieve the tipping point that inspires the whole food industry to get on board. To learn more, go to www.ResponsibleTechnology.org.
GM-free schools
Another trend contributing to the tipping point is the growing concern among parents and schools about the effects of GM foods on children. |
Mike Adams, the Health Ranger
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 Boycott Processed Meat Products
Adams urges all shoppers to boycott processed meat products this Christmas season, opting instead for eco-friendly, all-natural gifts such as superfoods from companies like www.Sunfood.com or www.TransitionNutrition.com or www.GoodCauseWellness.com
Adams also reminds consumers that if they give gifts made of processed meats, they are indirectly giving people an increased risk of pancreatic cancer and colon cancer. "Giving someone a gift of processed meat is actually more like a curse than a gift," Adams said. |
| REPPED: Consumer health advocate Mike Adams (aka "The Health Ranger") has a beef against shoppers buying processed meat this Christmas. And to show people exactly what they're getting when they purchase processed meat products, he's posted a shockingly disgusting photo tour of a typical processed meat Christmas gift product: The 48-Oz. Hillshire Farm "Yard-O-Beef" Summer Sausage. The photos are available online right now at: http://www.newstarget.com/phototour_yardobeef_1. |
Paula Begoun and Bryan Barron
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 Note: Boots No7 and Botanies brands (only) are sold in Canada at shoppers Drug Mart stores.
BOOTS SKIN CARE BOOTS BOTANICS
© Botanies Complexion Refining Deep Clean Mousse ($8.99 for 5 ounces) is a basic but good water-soluble cleanser for all skin types except very oily. The liquid-to-foam action may be your preference, but it has no advantage over nonfoaming cleansers.
© Botanies Moisturising Deep Clean Foam ($6. |
Jack Challem
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| That's a sad state of affairs, but, to be fair, some food companies don't make it easy for shoppers. We'll give you an example. The Nutrition Facts box on Betty Crocker Original Pancake mix defines a single serving as one-third of a cup of flour. This single serving, according to the Nutrition Facts box, should make three pancakes. That seems pretty straightforward; however, the box doesn't indicate that these would be extremely small pancakes compared with the pancakes people normally eat for breakfast. |
| You'll learn more about food labels than you ever imagined.
What Do Food Labels Really Tell You?
The U.S. Food and Drug Administration requires that virtually all packaged foods disclose their contents with a Nutrition Facts box and a list of ingredients. The intent is well meaning: to help shoppers make informed food purchases. Government agencies in many other countries have similar requirements.
We know that making sense of food labels may at first seem like trying to figure out the tiny print in a legal contract. |
Connie Bennett, C.H.H.C. with Stephen T. Sinatra, M.D.
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 In its survey of grocery shoppers, the Grocery Manufacturers Association, a food industry trade group, found that almost 50 percent of people were looking for products with reduced sugar.
Another study arrived at similar conclusions, finding that 49 percent of Americans report paying attention to sugar content when deciding which foods to eat. The Food for Life study from Yankelovich, Inc., also discovered that, on a typical day, 45 percent of Americans feel they eat too much sugar or junk food.
Although Dr. |
Anne Harrington
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 Leaving the store, I had the thought that I had just experienced a perfect minidramatization of an "Eastward journeys" story—but one that was designed to be primarily experienced, not by Americans or other Westerners but by modern Chinese shoppers! Here was a machine that offered the power of qi and explained the effects with a bit of talk about biomagnetic theory (very new and scientific so therefore good) and a bit of talk about channel acupuncture (very ancient and Chinese, so therefore also good). |
Jack Challem
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| The intent is well meaning: to help shoppers make informed food purchases. Government agencies in many other countries have similar requirements.
We know that making sense of food labels may at first seem like trying to figure out the tiny print in a legal contract. Keep in mind that you've learned to master many complicated tasks and have read many instruction manuals. Food labels are, if you'll excuse the phrase, a piece of cake. By the time you finish reading this chapter, you'll know everything that's necessary to pick healthy foods and reject unhealthy ones. |
Paula Begoun and Bryan Barron
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| Instead, shoppers may wish to consider her © $$$ Glossy Lip Tint ($22). This wand-applicator lip gloss has an emollient feel that's neither too thick nor sticky. You'll find most of the shades have a glossy finish with shimmer, and that the intensity varies from sheer to light. Although it would be easy to dismiss this as another lip gloss, what really sets it apart are the many attractive yet unusual shades.
© $$$ Lip & Cheek Creme ($27) looks terrible on the lips because the formula tends to just sit on them and get cakey. |
David Steinman
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 In addition, I reported in The Safe shoppers Bible that TEA and DEA can cause the formation of cancer-causing nitrosamines in cosmetic products.
Urge companies to pledge to make safer products. Cosmetic companies should not use chemicals linked to cancer, birth defects, and other health harms in their products. Send a letter to your favorite company, and urge them to join a growing list of more than 150 other cosmetics companies that have signed the Compact for Safe Cosmetics. |
Jack Challem
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 Large retailers use various techniques—from displays and lighting to background music—to tempt shoppers into making purchases. When we see products at a store that really appeal to us, perhaps an article of clothing or a sleek new electronic gadget, we may fantasize about owning it and imagine how cool it would make us look. With a swipe of a credit card, it belongs to us.
Over the last twenty years, impulsive and excessive shopping has increased, as evidenced by the huge amount of high-interest consumer credit-card debt in the United States. |
Stacy Malkan
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 As the primary shoppers and the largest block of voters in the United States, women can shift the balance of power and change the face of the future.
"We are the ones we have been waiting for," as the poet June Jordan said, and as Alice Walker affirmed in the title of her recent book. "It is the best of times," Walker wrote, "because we have entered a period, if we can bring ourselves to pay attention, of great clarity as to cause and effect."2 We know now that the environment is us — it is our wombs, our breast milk and our families. |
David Steinman
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| To meet their long-term sustainability goals, Ikea has three cornerstone values:
Ikea is always looking for way to use fewer raw materials and create less waste and discharge; this is beneficial to the environment and reduces costs to shoppers.
Ikea also uses wood extensively in their products, as it is a recyclable, biodegradable, and renewable material. Ikea does not use any wood products derived from intact natural forests or forests with a clearly defined high conservation value. |
| Today, Greenpeace is regarded as having first alerted shoppers to the widespread hazards of PVC in ordinary consumer products. www. greenpeace.org
Natural Resources Defense Council
The NRDC has worked in all areas of the environment from toxics by taking on Alar in the 1980s to promoting sustainable forestry and fisheries. Their top flight attorneys are in the thick of legal battles to protect our natural resources. www.nrdc.org
Nature Conservancy
Nature Conservancy is critical to preserving deep ecological reserves throughout America and the world. www.natureconservancy. |
| Discount shoppers can delete four-wheel drive to save $1,625 but will still pay the extra $3,000."6
There's some good news for hybrid drivers stuck in freeway gridlock, Hollander said. "You will save on gas. Under twenty miles per hour you are running on electric," Hollander told me. "That means basically you have unlimited mileage; you're sitting there in rush hour; neither motor nor engine are running; it starts right up with the electric motor and with full torque. |
| Many shoppers don't even know that when they shop for paper products at Office Depot and Staples, they are placing value on nature and forests. They probably think they are just buying reams of paper for their copiers and printers. But I have to tell you a little secret: these companies are going green, too. Not only is the recycled content of their papers increasing dramatically, each of these companies is increasingly able to track sourcing for their paper products, so that they are assured that they are protecting, instead of plundering, rain forests. |
Rick Levy and Lou Aronica
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 I would be in a mall, and as I passed shoppers, I would scan them energetically (keeping my observations to myself, of course).
The practice is what's important. The mind, to some degree, is a kinesthetic instrument; it learns by doing. Practice these skills wherever you can, as much as you can.
Always keep your goals in mind, too. You are teaching yourself to have an impact on your health and wellbeing that you've never had before. As each chapter of this book passes, you are getting closer to making your own mind the most skillful and compassionate "doctor" you've ever met. |
David Steinman
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| Having children helps sway reluctant shoppers, he added. "All of a sudden indoor air quality becomes a much bigger priority," he said, especially health issues like asthma, allergies, and chemical sensitivities.
Although some of Seventh Generation's packaging is made with recycled materials, the major difference is in the products themselves. "Seventh Generation chooses to start with plant-based raw materials instead of petrochemicals," said Hollender. Some of the products might then require ethoxylation, so it would be misleading to say their products are free of petrochemicals. |
Melody Petersen
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| We have some fabulous medicines now to treat migraines," she said as a group of shoppers on their way to the Younkers department store paused to listen. She said the drugs, which include brands such as Imitrex and Relpax, "can work beautifully." They can provide "pain relief in twenty minutes," she said.
After speaking for just short of a half hour, Dr. Reed asked if the women had questions. One woman told Dr. Reed that she had taken one of the triptans and the pill made her head hurt the next day. She asked if she should change medicines. Dr. |
| He told viewers that 80 percent of the compulsive shoppers in the study slowed their purchases after taking Celexa. The flurry of publicity caused the American Psychiatric Association to put out a statement saying it had no intention of adding such a disorder to its next revision of the DSM.
Other experts have blamed societal changes for the rising number of psychiatric prescriptions for children, including the high divorce rate in America, the increase in the number of mothers who work, and parents who increasingly find themselves too busy to give their children all the attention they desire. |
Mike Adams, the Health Ranger
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 Their lawyers have already figured out that they have no legal basis for stopping and searching shoppers. Thus, your compliance is entirely voluntary.
Don't be a mind slave to Wal-Mart. Follow the Wal-Mart Freedom Action Plan described below:
If you are not a shoplifter, and you've paid for your merchandise, and you still get beeped by the anti-theft system on your way out of the store, take these actions:
IGNORE the beep. It doesn't apply to you anyway, since you're not shoplifting.
IGNORE the Wal-Mart employees calling after you: "Sir!" or "Ma'am! |
Mike Adams, the Health Ranger
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 Contrast this to the everyday grocery shoppers: these are the everyday people who don’t really pay attention to nutrition. They don't make good choices. They basically pull things off the shelves that they've seen on television. They choose foods based on what they've been told to buy through promotional advertisements, public relations, and other efforts, including food lobbying.
Lobbying is how the USDA came up with the new "Food Guide Pyramid," by the way. It's pretty much the "Drink More Milk" pyramid. It was heavily influenced by the dairy industry. |
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