Permission marketing

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Web marketing guru Jim Sterne gives advice on how to successfully utilize customer emails Mike Adams, the Health Ranger See article keywords and concepts

Mike: If I could shift gears here for a minute, could we talk about permission marketing? The phrase gained a lot of popularity at first -- the whole theme and the idea of permission marketing, one-to-one customer relationships, but it hasn't really caught on in the real world in terms of the kind of emails that ordinary people receive from corporations. Do you see permission marketing as stalled out, or is it making progress? Sterne: Well, one-to-one marketing and permission marketing are very different.

But I don't see an end to permission marketing. There are companies I want to hear from on a regular basis, and when I see them hit my email inbox I want to read it. When I see them hit my spam filter I'm very quick to snatch them out of there. The hard part is using email as a lead-generation tool and trying to reach out to people you don't know. I'm hoping that people are going to realize in the next few years that email not a good way to get attention in the first place, but it's a great way to build relationships. Mike: Absolutely.

And then all of a sudden, people start looking at their email inboxes again, and start paying attention to email --- how big of a change would this have on permission marketing and bringing people back to websites? Sterne: Well, it will make no difference at all to the people who are doing it correctly at the moment. If you're doing double opt-in and you're only sending out to your own in-house list, that's great. And then we'll really get to explore -- what happens if I promote my business partner's offering to my list?

Amazon.com's extraordinary emphasis on the user experience drives their continued success Mike Adams, the Health Ranger See article keywords and concepts

That's not only smart marketing on their side; it's also a form of permission marketing that greatly respects the customer and their privacy. I think Amazon.com has found exactly the right balance between customer profiling and customer privacy. Personally, I'm very happy with the way I'm treated as an Amazon.com customer. Superior search Here's another thing that Amazon.com does very well that most online retailers get wrong -- the search function. Amazon's search function is right on target and it's amazing what it can find just from a few keywords entered into the search box.

Interview with Jeanne Jennings, Online Marketing Consultant Mike Adams, the Health Ranger See article keywords and concepts

Mike: Do you think the ideas of permission marketing and ethical professional marketing are making headway in the industry out there, or is there still a duality, so to speak, in the industry? Jennings: I think the good news is that a lot of people who were really sort of on the fringe in that area -- doing it without integrity -- have gone out of business. I had someone call me the other day, and he used to harvest addresses, and he was calling to see if I could help him because all the people who used to harvest for him had gone out of business. Can't help you! Don't do that.

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ABOUT THE CREATOR OF NATURALPEDIA: Mike Adams, the creator of this NaturalNews Naturalpedia, is the editor of NaturalNews.com, the internet's top natural health news site, creator of the Honest Food Guide (www.HonestFoodGuide.org), a free downloadable consumer food guide based on natural health principles, author of Grocery Warning, The 7 Laws of Nutrition, Natural Health Solutions, and many other books available at www.TruthPublishing.com, creator of the earth-friendly EcoLEDs company (www.EcoLEDs.com) that manufactures energy-efficient LED lighting products, founder of Arial Software (www.ArialSoftware.com), a permission e-mail technology company, creator of the CounterThink Cartoon series (www.NaturalNews.com/index-cartoons.html) and author of over 1,500 articles, interviews, special reports and reference guides available at www.NaturalNews.com. Adams' personal philosophy and health statistics are available at www.HealthRanger.org.