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Our Daily Meds: How the Pharmaceutical Companies Transformed Themselves into Slick Marketing Machines and Hooked the Nation on Prescription Drugs

Melody Petersen
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The reps were to say not only that oxycontin was safe but that there was "no maximum daily dose or ceiling" on the amount patients could ingest if they still suffered pain. The sales reps were also to say that few patients built up a tolerance for the drug or found themselves needing more and more pills. For thousands of Americans this proved untrue.
A doctor prescribed oxycontin, telling her it was "mobility in a bottle." The pills did not relieve her pain, however, and the doctor increased the dose. It was then that she developed an intense craving for the pills. She would wake in the morning, she said, and find she couldn't wait to swallow the drug. She took another tablet, only to find that she craved the drug again within a few hours. Her life became a blur. She found herself doing crazy things, she said, like trimming the blades of grass in her yard with scissors to make sure they all were the same length.
Florida law enforcement authorities had begun investigating Limbaugh after his maid told the National Enquirer that she met him in parking lots where he handed her cigar boxes filled with cash and she gave him cigar boxes filled with pills, including oxycontin. Prosecutors later charged Limbaugh with illegally obtaining prescription painkillers from more than one doctor to feed his habit. He pleaded not guilty to the charges but agreed to settle with prosecutors by submitting to random drug tests, continuing treatment for his addiction, and not owning a gun.
After news reports detailed the widespread abuse of oxycontin, Purdue Pharma changed some of its marketing practices. For example, the company said it had stopped treating doctors to all-expense-paid trips to resorts in the fall of 2000. But at least some doctors and scientists continued to benefit from the largesse of Purdue's marketing department. In April 2004 Purdue handed Dr. Gerald Gebhart, the head of the department of pharmacology at the University of Iowa, a check for fifty thousand dollars during an event at the Marriott Hotel overlooking a long strip of white sand in Grand Cayman.
Some doctors' offices received plush stuffed toys with the oxycontin logo. Before Purdue's campaign, doctors had prescribed opioid narcotics?that is, the dozens of different drugs containing opium or any of its derivatives—mostly to patients who were in severe pain from cancer, injuries, or other diseases. Those patients welcomed the strong pain relief that the narcotics delivered despite their many dangers. But Purdue and some of the other manufacturers were not content with selling their narcotics just to patients in severe pain.

Too Profitable to Cure

Brent Hoadley, Ph.D.
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Your experience with oxycontin and its addictive nature should have taught you something about the priorities of pharmaceuticals. Predatory lawyers and frivolous lawsuits—John Stossel's new book, Give Me a Break (2004), would have you believe that these are the cause of soaring medical costs. John, you claim that these ambulance chasers and their clients use "junk" science to blame doctors, hospitals, and pharmaceuticals for unmerited legal redress. Get real, John. Who do you think invented "junk" science? The pharmaceutical corporations!

The Edge Effect: Achieve Total Health and Longevity with the Balanced Brain Advantage

Eric R. Braverman
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Most doctors will prescribe sedating painkillers, antidepressants, or drugs such as oxycontin to their patients with chronic pain. While these painkilling drugs are effective, they are also addictive. To date, there are four million oxycontin addicts who use this drug to mask their pain. What's more, none of these treatments resolves the problem of a GABA deficiency. I treat chronic pain patients with a more natural approach. I usually prescribe a combination of nutrients, including 5-hydroxytryptophan; D, L-phenylalanine; methionine; and fish oils; depending on their level of GABA deficiency.

Our Daily Meds: How the Pharmaceutical Companies Transformed Themselves into Slick Marketing Machines and Hooked the Nation on Prescription Drugs

Melody Petersen
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As soon as the FDA approved oxycontin in 1995, executives ordered the company's battalion of sales reps to sell the drug to doctors for everything from back pain to arthritis, conditions that could be readily treated with a myriad of nonnarcotic pain relievers that did not come with the serious risk of addiction. Purdue's own confidential documents explain that a key goal of executives was to set consumers straight on the "myths and misconceptions about addiction.

The raw (and ugly) truth about the war on drugs

Mike Adams, the Health Ranger
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Just ask anyone who has tried to quit smoking, go off caffeine, or kick to oxycontin habit. So is there some other difference between illegal drugs and legal drugs? People argue that legal drugs are safe. They're FDA-approved! And yet they fail to recognize that prescription drugs kill more Americans each year than all the crack, meth, and heroin deaths combined. Okay, then, what about the argument that illegal drugs have no medicinal purpose, and legal drugs do have a medicinal purpose. What about that? Wrong again.

Walking the talk: the true story of my transformation from obesity and chronic disease to outstanding health

Mike Adams, the Health Ranger
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I'm gonna live out the rest of my life on oxycontin pain killers and be a victim." Now I don't mean to say that everybody who is suffering from workers compensation, is going through that thought process. There are certainly many justified injuries that do prevent people from working. But there are just as many people who decided to take on the victim role because it was easier to do that than to make changes in their life. Well, I decided to make changes. Problem was, I didn't know how. I didn't know what was causing my chronic back pain.

The Edge Effect: Achieve Total Health and Longevity with the Balanced Brain Advantage

Eric R. Braverman
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To date, there are four million oxycontin addicts who use this drug to mask their pain. What's more, none of these treatments resolves the problem of a GABA deficiency. I treat chronic pain patients with a more natural approach. I usually prescribe a combination of nutrients, including 5-hydroxytryptophan; D, L-phenylalanine; methionine; and fish oils; depending on their level of GABA deficiency. This combination is particularly effective for those who suffer from arthritis and migraines.
No small part of the oxycontin problem is people who crush the tablets, defeating the controlled-release mechanism. Others start taking it for pain but develop an addiction. Still others use it appropriately and wind up physically dependent but not addicted. Each of us experiences a decline in different hormones at different rates and at different times in our lives, so we must monitor our hormone levels and supplement them—under a doctor's direction—as necessary. The GABA hormones are vital for everyone's health, whether you have a GABA deficiency or not.

Generation Rx: How Prescription Drugs are Altering American Lives, Minds, and Bodies

Greg Critser
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Most of the press about opioid abuse centered not on the middle class to well-off, but on the poor and the rural — losers and hicks scoring the more powerful oxycontin, a.k.a. "hillbilly heroin" — in places like Kentucky and West Virginia. Yet the real action (and perhaps the more relevant as a portal to the future) was in the suburbs, because it was there that opioid abuse was soaring — and doing so, at least ostensibly, because people knew how to get it. They didn't have to knock off a drugstore,-they just used their telephone and a Blue Cross card.

Natural Cures They Don't Want You to Know About

Kevin Trudeau
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The pain killer oxycontin is still on the market, yet there are confirmed 120 deaths. • The most popular drugs in the world, cholesterol-lowering drugs, can actually trigger a heart attack. This is confirmed by the drug manufacturer's own research! But this information is kept from doctors, the media, and patients. The drug companies knew about these dangers thirteen years ago when it first introduced the cholesterol-lowering drugs.

Prescription Medicines, Side Effects and Natural Alternatives

American Medical Publishing
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But just some small changes in the way the drug is taken can turn this slow, careful pain reliever into a powerful high that people will do just about anything to get again and again. If oxycontin is simply chewed instead of swallowed, the high can be similar to heroin or cocaine. If it is crushed up and snorted through the nose, the rush is immediate and extreme. An even more potent way to get a mind-numbing effect is to break the pills down with water, insert it into a hypodermic needle and inject it directly into a vein, much like heroin is taken by serious addicts.

Smart Medicine for Healthier Living : Practical A-Z Reference to Natural and Conventional Treatments for Adults

Janet Zand, LAc, OMD, Allan N. Spreed, MD, CNC, James B. LaValle, RPh, ND
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Narcotics (codeine; hydrocodone [in Hydrocet, Lortab, Vicodin, and others, often combined with aspirin or ibuprofen]; hydromorphone [Dilaudid]; oxycodone [in oxycontin, Percocet, Percodan, and others, often combined with aspirin or ibuprofen]; petazocine; propoxyphene [Darvon]; others) Relieve pain by binding with Tablet, capsule, liquid, receptors to block the injection, brain's perception of it. By prescription. ANTIBIOTICS Cephalosporins Fight bacterial infection. Tablet, capsule, liquid, By prescription, (cefaclor [Ceclor]; cefixme [Suprax]; ceftriaxone injection.

Prescription Medicines, Side Effects and Natural Alternatives

American Medical Publishing
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For example, oxycontin's older cousin, oxycodone, sold as Percodan and Percoset, has been addicting people for decades on end. There has never been a successful way to stop getting this drug into the hands of those who are addicted and abusing it. The same could be said for dozens of other drugs, from Xanax and Tylenol with codeine, to Darvon and Ultram. If you rely on "the system" meaning the FDA, doctors or other government agencies to protect you, you are relying on large complex bureaucracies that move slowly, get side tracked and even "bought off by rich pharmaceutical manufacturers.
In the example of oxycontin, which is a pain killer, there are certainly dozens of different ways to deal with pain - from acupuncture and biofeedback — to herbal remedies and milder, safer over the counter medications. Remember that when it comes to _ 7n prescription drugs, knowledge is power. The more you know about the drug you are taking and its potential dangers, the better off you will be. You may even avoid death, addition or serious and permanent illness. A little research is well worth that final benefit.
When she tried to quit oxycontin, her entire world fell apart. She became nervous and experienced great headaches. She also became depressed and filled with anxiety. It took months of expensive therapy thereafter to wean her slowly off the drug. She was lucky. If she would have asked a simple question from the start — "How long should I take this drug?" she would never had to go through the horrid pain and agony of a major addiction, not to mention saving hundreds of dollars on a medication she did not need. (14) Is my prescription renewable?
So bad is oxycontin addiction, and so easy is it to fall into, the maker of the drug, Purdue Pharma LP of Stamford, Conn., is currently being sued by at least 13 people who say they have become addicted to the painkiller and others who want to hold the company responsible for a wave of overdoses and deaths among abusers. Ira Branham, a lawyer and state legislator from Pikeville, Ky.
David Haddox, senior medical director of Purdue Pharma, said the chances of someone becoming addicted when taking oxycontin as directed are extremely small. He told the Associated Press: "A lot of these people say, 'Well, I was taking the medicine like my doctor told me to,' and then they start taking more and more and more," Haddox said. "I don't see where that's my problem." But Dr. Haddox's statement does nothing to explain away the many thousands of people who have become addicted to this hard drug.



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ABOUT THE CREATOR OF NATURALPEDIA: Mike Adams, the creator of this NaturalNews Naturalpedia, is the editor of NaturalNews.com, the internet's top natural health news site, creator of the Honest Food Guide (www.HonestFoodGuide.org), a free downloadable consumer food guide based on natural health principles, author of Grocery Warning, The 7 Laws of Nutrition, Natural Health Solutions, and many other books available at www.TruthPublishing.com, creator of the earth-friendly EcoLEDs company (www.EcoLEDs.com) that manufactures energy-efficient LED lighting products, founder of Arial Software (www.ArialSoftware.com), a permission e-mail technology company, creator of the CounterThink Cartoon series (www.NaturalNews.com/index-cartoons.html) and author of over 1,500 articles, interviews, special reports and reference guides available at www.NaturalNews.com. Adams' personal philosophy and health statistics are available at www.HealthRanger.org.

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