Mike Adams, the Health Ranger See article keywords and concepts | It's actually not so much your level of fluency with web or online marketing, but more your understanding of marketing in general, like what the purpose of a white paper is. So it's really more a sophistication about how you're marketing. In other words, why does an auto-responder series -- a series of email messages that are kicked out at predetermined intervals -- work? Well, it works because people respond to content. People respond to a repeated message for you to build on it every time. | Ann M. Coulston and Carol J. Boushey See book keywords and concepts | It's child's play: Adver-gaming and the online marketing of food to children." Available at: http://www.kff.org.
210. Chester, J., and Montgomery, K. (2007). "Interactive Food and Beverage Marketing: Targeting Children and Youth in the Digital Age." Berkeley Media Studies Group, Berkeley, CA.
211. Keane, T. M., Geller, S. E., and Scheirer, C. J. (1981). A parametric investigation of eating styles in obese and non-obese children. Behav. Ther. 12, 280-286.
212. LeBow, M. D., Goldberg, P. S., and Collins, A. (1977). | Mike Adams, the Health Ranger See article keywords and concepts | Mike: That by itself is a great online marketing strategy.
Wilson: I have learned that when you give an incentive for people taking action, more of them will take the action.
Mike: Sure. I know you cover a lot of areas of online marketing -- search engine optimization, landing pages and so on -- but today I would like to focus on email marketing, and specifically permission email marketing and maybe get into some spam issues as well. Let me start by asking you a question that keeps shifting around on all of us in the industry: Plain text or html? What is your answer today? | Mike Adams, the Health Ranger See article keywords and concepts | But my question to you is, what do you think is the next stage in the evolution of online marketing awareness?
Sterne: That's an awfully big question. You know, my clients range all the way from, "We have a 40-page website and we're about to redesign it. What should we worry about, given the fact that we have a budget of almost zero?" to "We're a Fortune 500 company and we're trying to come up with a standardized way of measuring return on investment," or "We're tasked with raising revenue, lowering costs, and improving customer satisfaction. How do we do it? | Mike Adams, the Health Ranger See article keywords and concepts | I know you cover a lot of areas of online marketing -- search engine optimization, landing pages and so on -- but today I would like to focus on email marketing, and specifically permission email marketing and maybe get into some spam issues as well. Let me start by asking you a question that keeps shifting around on all of us in the industry: Plain text or html? What is your answer today?
Wilson: Well, I think the ultimate answer is to let the recipient decide which of the two they prefer and then send them their preference. | Mike Adams, the Health Ranger See article keywords and concepts | What you are about to read may shock you. And if you were a customer of Pure Hoodia, it may in fact enrage you.
Unscrupulous business practices exposed
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Pure Hoodia, Inc. tried to register the trademark of a competitor's product name. (Click image to see full-size.)
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After receiving the test results described above, Truth Publishing began to look further into the business practices of Pure Hoodia, Inc. | Mike Adams, the Health Ranger See article keywords and concepts | Seth Godin. And it's called “Purple Cow.”
Lara: Yes! As a matter of fact, I have read that book.
Mike: Because it just strikes me that you have the perfect purple cow product in the food bar market.
Lara: I started this company, and then I picked up that book, and I thought, “I think we're a purple cow!” And not because I read a book to learn how to be one. I just used my instincts and what felt right for our company and our brand in terms of how to grow it and what made sense for us. So, it does feel like we're a purple cow. |
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ABOUT THE CREATOR OF NATURALPEDIA: Mike Adams, the creator of this NaturalNews Naturalpedia, is the editor of NaturalNews.com, the internet's top natural health news site, creator of the Honest Food Guide (www.HonestFoodGuide.org), a free downloadable consumer food guide based on natural health principles, author of Grocery Warning, The 7 Laws of Nutrition, Natural Health Solutions, and many other books available at www.TruthPublishing.com, creator of the earth-friendly EcoLEDs company (www.EcoLEDs.com) that manufactures energy-efficient LED lighting products, founder of Arial Software (www.ArialSoftware.com), a permission e-mail technology company, creator of the CounterThink Cartoon series (www.NaturalNews.com/index-cartoons.html) and author of over 1,500 articles, interviews, special reports and reference guides available at www.NaturalNews.com. Adams' personal philosophy and health statistics are available at www.HealthRanger.org.
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