Connie Bennett, C.H.H.C. with Stephen T. Sinatra, M.D.
See book keywords and concepts |  Marketing to Children: An Overview." http://www.commercialexploitation.org/factsheets/ ccfc-facts%20overview.pdf. -. "TV Ads Market Junk Food to Kids, New Study Finds." http://www.commercialexploitation.org/news/tvadsmarketjunkfood.htm. Caprio, Sonia. "Obesity and the Metabolic Syndrome in Children and Adolescents." New England
Journal of Medicine 350, no. 23 (June 2004): 2362-74. http://content.nejm.org/cgi/content/ abstract/350/23/2362.
Center for Consumer Freedom. "Ten Dumbest Food Cop Ideas." http://www.consumerfreedom
.com/news_detail.cf m ?headline=2651. |
Mark Sircus
See book keywords and concepts |  Commercials tell children that junk food is good food - the latest message from an industry that spends $10 billion a year marketing to children.
New York Times
Medical science has discovered how sensitive the insulin receptor sites are to chemical poisoning. Metals such as cadmium18, mercury19, arsenic, lead, fluoride20 and possibly aluminum may play a role in the actual destruction of beta cells through stimulating an auto-immune reaction to them after they have bonded to these cells in the pancreas. |
Connie Bennett, C.H.H.C. with Stephen T. Sinatra, M.D.
See book keywords and concepts | | Marketing to Kids Is Highly Lucrative for Food and Beverage Companies
Despite claims to the contrary, marketing to children pays off handsomely.
" Children aged 4 to 12 themselves made $30 billion in purchases in 2002. That's a phenomenal increase over 1989's spending figure of $6.1 billion. it Youngsters 12 to 19 spent $170 billion in 2002—or about $101 each week per teen.
« In all, children under 12 influence $500 billion in purchases per year.
So how do these teens spend that discretionary money? Sure enough, sweet foods reigned in popularity. | | John Coale, another tobacco litigation veteran, also believes that lawsuits targeting marketing to children and adolescents are "fertile ground. sugar shdcker! sweet td smoke
If you smoke, do you ever wonder why your cigarettes taste so sweet? Well, I sugars are "used extensively by the tobacco industry to ameliorate the effects of inhaling smoke," reveals biochemist, whistleblower, and former tobacco executive Jeffrey Wigand, Ph.D. |
Mike Adams, the Health Ranger
See article keywords and concepts |  Junk food marketing, sodas, marketing to children, etc.
We're also open to other topic suggestions, so if you have a special area of passion or expertise, feel free to apply and let us know what area you'd like to cover.
If you apply as a reporter today, we will reply to you within 3-5 business days, and if your application is accepted, you can begin pitching story ideas to us or working on story topics we assign to you.
Frequently Asked Questions
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As a reporter / citizen journalist, you write news articles for publication on NewsTarget. |
Connie Bennett, C.H.H.C. with Stephen T. Sinatra, M.D.
See book keywords and concepts | | Now, with direct marketing to children at a very young age, that parental function has been seriously eroded. So these little kids are essentially defenseless," insists Nader, cofounder of Commercial Alert.
"It is wrong to use the public schools to deliver private propaganda to impressionable schoolchildren," adds Gary Ruskin, Commercial Alert's other cofounder and executive director. |
Mike Adams, the Health Ranger
See article keywords and concepts |  Most parents don't even make any real effort to follow nutritional discipline at home -- they simply buy whatever their children saw advertised on television, caving in to the all-powerful "nag factor" that junk food companies fully exploit when marketing to children.
As a result, human children are the least healthy youngsters of any species on the planet. Baby dolphins are healthier than baby humans, for example, and they are born with healthier nervous systems, fewer toxins and a lot more common sense. |
Connie Bennett, C.H.H.C. with Stephen T. Sinatra, M.D.
See book keywords and concepts | | For instance: ss Kraft Foods announced that it would abolish in-school marketing to children, change some recipes, and introduce smaller portion sizes. s McDonald's stopped offering supersized fries and soft drinks, unfurled a multiyear Balanced Lifestyles platform featuring national commercials that encourage consumers to be more active, and introduced McDonald's Go Active! Happy Meal, which includes a salad, a fountain drink or water, a Step with It! Stepometer (pedometer), and an informative booklet by fitness expert/exercise physiologist Bob Greene, who is Oprah Winfrey's personal trainer. |
Ann M. Coulston and Carol J. Boushey
See book keywords and concepts |  The 2005 Institute of Medicine report focused on food marketing to children concluded that there is strong evidence that television advertising influences children's food preferences and requests, short-term food consumption patterns, and possibly usual dietary intake, and that exposure to advertising is associated with adiposity in children [95]. Television watching is associated with increases in energy intake and repeated episodes of eating while watching television may result in television's becoming a trigger for eating [96]. Crawford et al. | | The majority of the ads were for candy, snacks, sugared cereals, and fast foods; none of the 8854 ads reviewed was for fruits and vegetables. Food marketing to children now extends beyond television and is widely prevalent on the Internet [209]; it is expanding rapidly into a ubiquitous digital media culture of new techniques including cell phones, instant messaging, video games, and three-dimensional virtual worlds, often under the radar of parents [210]. | | The Institute of Medicine report on Food marketing to children and Youth [207] conducted a systematic review of the evidence and concluded that food and beverage marketing practices geared to children and youth are out of balance with recommended healthful diets and contribute to an environment that puts youth's health at risk [207]. The report set forth recommendations for different segments of society to guide the development of effective marketing strategies that promote healthier food, beverages, and meals for children and youth. | | Kraak, Editors (2006). Food marketing to children and Youth: Threat or Opportunity? The National Academies Press.
96. Temple, J. L., Giacomelli, A. M., Kent, K. M., Roemmich, J. N., and Epstein, L. H. (2007). Television watching increases motivated responding for food and energy intake in children. Am. J. Clin. Nutr. 85, 355-361.
97. DeMattia, L., Lemont, L., and Meurer, L. (2007). Do interventions to limit sedentary behaviours change behaviour and reduce childhood obesity? A critical review of the literature. Obes. Rev. 8(1), 69-81.
98. Epstein, L. H., Valoski, A. M., Vara, L. S. | | Food Marketing to Children: Threat or Opportunity?" National Academies Press, Washington, DC.
208. Kaiser Family Foundation. (2007). "Food for thought: Television food advertising to children in the United States." Available at: http://www.kff.org.
209. Kaiser Family Foundation. (2006). "It's child's play: Adver-gaming and the online marketing of food to children." Available at: http://www.kff.org.
210. Chester, J., and Montgomery, K. (2007). "Interactive Food and Beverage Marketing: Targeting Children and Youth in the Digital Age." Berkeley Media Studies Group, Berkeley, CA.
211. Keane, T. |
Sue Palmer
See book keywords and concepts |  When they're looking for re-election, ask what they're doing about aggressive marketing to children. In the meantime, you could write and ask them to lend their support to moves such as banning advertising to the under-twelves.
• The main point is to speak up. If parents don't speak up for the welfare of children - all children - who will? |
Michele Simon
See book keywords and concepts |  For example, for the FTC/HHS meeting agenda on marketing to children, it probably took me less than an hour of Internet research to discover that two-thirds of the panelists had industry ties; this figure included a mix of corporate executives, consultants, and academic experts.
Meeting agenda focused on happy talk
Another sure sign of industry co-optation of a government meeting is when the agenda is full of anything other than ways to regulate food-company practices. |
Mike Adams, the Health Ranger
See article keywords and concepts |  If we allow junk food companies to keep marketing to children, if we allow our schools to be infiltrated by all these foods that promote disease and learning disabilities and aggressive behavior in young children, then we are doomed as a nation. We really are. We're heading down the path of self destruction and we won't be the first nation to go down in history as one that imploded.
America could fall, simply from bad health
You might recall that the Roman Empire did sort of the same thing. It's amazing what a bit of heavy metal in the plumbing will do for a city. |
Sue Palmer
See book keywords and concepts | | For this reason, Sweden has banned TV marketing to children until twelve, and countries across the developed world are becoming increasingly uneasy about its effects.
In the past, advertisements aimed at children related mainly to childish things - toys, chocolate bars, breakfast cereals - and were relatively low-budget affairs. Over the last twenty years there's been a huge change. |
Michele Simon
See book keywords and concepts | | That explains why, in January 2005, McDonald's Chief Creative Officer Marlena Peleo-Lazar told a government panel concerned with food marketing to children (whose members needed to be won over) that Ronald McDonald had morphed from "chief happiness officer" into an "ambassador for an active, balanced lifestyle" and was visiting elementary schools to tout exercise.21
That's not all. In June 2005, the marketing machine decided it was time for Ronald to look more active if he was truly going to be active. | | Among the major peddlers of fast food, McDonald's has borne the burnt of the criticism from nutrition advocates, many of whom are especially troubled by the company's shameless marketing to children. In response, the corporation has developed a massive PR campaign aimed at convincing us that it really does care. But before believing the spin, we should ask whether these moves have any positive impact on the nation's health, or if, worse, the campaign could actually encourage people to eat more of the wrong foods.
Supersized Deceptions: Want McLies with That? | | Similarly, but more importandy, once signed up as "advisors," such experts are extremely unlikely to call for government controls on unsavory corporate practices such as junk food marketing to children. Instead, they're apt to buy into the corporate world's preferred "self-regulatory" approach. With health authorities working hand in glove with them to be "part of the solution," food makers can rest easy in the knowledge that these professionals will obediently refrain from banging on lawmakers' doors to demand pesky, profit-crimping regulations. | | In making their case for this approach, food makers insist that they can be trusted to police themselves and behave as "responsible corporate citizens"—even when it comes to controversial issues such as junk food marketing to children. The idea is to keep government regulators at bay at all costs.
There are several problems with the self-regulation model of "reform," but they all boil down to this: corporations cannot be trusted. Since they are only in it for the money, short of bribery or outright coercion, how can they possibly be expected to do the right thing? | | But in fact, we really cannot expect food companies to be the guardians of public health.
Corporations 101
Sometimes I'm charged with having an "anticorporate agenda," or people misinterpret my views as suggesting that food companies are engaged in some sort of evil conspiracy. Neither allegation is true. I have nothing against profit-making per se, except when it does harm. I have simply come to realize that under our current economic system it's not a corporation's job to protect the public health. |
Marion Nestle
See book keywords and concepts |  MARKETING TO CHILDREN: IMPLICATIONS
Among the many disturbing aspects of food marketing to children is its barely disguised cynicism. Marketers will do whatever they can to encourage even the youngest children to ask for advertised products in the hope of enticing young people to become lifetime consumers. In doing so, food companies have enormously increased the burden on caretakers to control television viewing, resist requests for food purchases, and teach critical thinking to children whose analytical abilities are not yet developed. |
Kelly Brownell and Katherine Battle Horgen
See book keywords and concepts |  As a result, marketing to children has doubled since 1992.17
Targeting children is partly to develop the next generation of adult customers, but what children spend right here, right now is remarkable. American children ages five to fourteen spend $20 billion each year and influence the spending of about $200-$500 billion annually.18 Children ages four through twelve had access to $31.3 billion in 1999 from allowances, jobs, and gifts, and they spent 92 percent of it.19
"It isn't enough to just advertise on television. . . . | | Stop Commercial Exploitation of Children (SCEC), a coalition of many child advocacy organizations, believes that marketing to children is exploitive and harmful to the nation's youth.62 SCEC notes that the United States regulates advertising to children less than most other democratic nations.
The Center for Media Education (CME, formerly Action for Children's Television, ACT) was founded in 1991 as a national nonprofit organization to bring about federal change in children's television. | | Among these are offering beverages with the health of children the prime goal, becoming political and urging companies to stop marketing to children, finding ways to replace money now generated from soft drinks, developing media literacy programs, and encouraging legislators to be active in protecting the diet of children. There are also avenues for action specific to soft drinks.
Eliminate Soft Drinks from Schools
Soft drinks should not be sold in vending machines, school cafeterias, or school stores. The rationale is similar to that for foods as discussed in Chapter 6. | | The industry must fight off unwanted legislative, regulatory, and legal action that could damage business while at the same time it engages in practices such as marketing to children that are increasingly unpopular. The nation must decide how to deal with the food industry.
Food companies confront the paradox of claiming public health as their priority while knowing that profits increase when people eat more. If the nation moves to a healthier diet, some segments of the industry will benefit and others will suffer. But for the industry as a whole, lower food consumption will lower earnings. |
Marion Nestle
See book keywords and concepts | | Not only had the trial focused public attention on ethical issues related to McDonald's marketing to children of diets high in calories, saturated fat, and sodium, but it also had illustrated the time and expense to which a food company was willing to go to stifle criticism of such practices.
Cattlemen versus Oprah Winfrey
The McLibel trial established a precedent for dealing aggressively with critics. Rather than picking on a David, the next such trial pitted Texas cattlemen against a media-star Goliath; the celebrated television personality Oprah Winfrey. | | Soft drinks, of course, constitute just one example of industry marketing to children, but the health effects of this product are becoming increasingly well documented. Thus a good starting place for nutrition advocacy for children is to encourage consumption of water, juices, and low-fat milk but to discourage consumption of sodas and sweetened fruit drinks, except as occasional desserts. | | What raises skepticism about these arguments, however, is the fact that food marketing to children is big business aimed at uncritical minds. Thus psychologists, among others, deplore this "unfair and conflict-ridden manipulation of the young" and urge restrictions on the use of psychological research by advertisers of foods and other products aimed at children.14 But perhaps such critics are overreacting. Does advertising really sell non-nutritious food to children? Researchers who have examined this question answer it with a resounding "yes! |
FAIR USE NOTICE: The research quoted here is provided under the protection of Fair Use provisions and published by the 501(c)3 non-profit Consumer Wellness Center for the purposes of public comment and education. Authors / publishers may submit books for consideration of inclusion here.
TERMS OF USE: Read full terms of use. Citations of text from NaturalPedia must include: 1) Full credit to the original author and book title. 2) Secondary credit to the Natural News Naturalpedia as a research resource and a link to www.NaturalNews.com/np/index.html
This unique compilation of research is copyright (c) 2008 by the non-profit Consumer Wellness Center.
ABOUT THE CREATOR OF NATURALPEDIA: Mike Adams, the creator of this NaturalNews Naturalpedia, is the editor of NaturalNews.com, the internet's top natural health news site, creator of the Honest Food Guide (www.HonestFoodGuide.org), a free downloadable consumer food guide based on natural health principles, author of Grocery Warning, The 7 Laws of Nutrition, Natural Health Solutions, and many other books available at www.TruthPublishing.com, creator of the earth-friendly EcoLEDs company (www.EcoLEDs.com) that manufactures energy-efficient LED lighting products, founder of Arial Software (www.ArialSoftware.com), a permission e-mail technology company, creator of the CounterThink Cartoon series (www.NaturalNews.com/index-cartoons.html) and author of over 1,500 articles, interviews, special reports and reference guides available at www.NaturalNews.com. Adams' personal philosophy and health statistics are available at www.HealthRanger.org.
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