Marketing gimmicks

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The Big Fat Health and Fitness Lie Craig Pepin-Donat See book keywords and concepts

Know what you are ingesting and do not be fooled by slick marketing gimmicks designed to make you believe results will come without work. Learn how supplements may interact with prescription drugs you may be taking and how those supplements may interact with each other. When trying to conceive, both men and women, or a woman who is pregnant or breast-feeding, should check with a doctor before taking any supplements, just as you would with other medications. What may be safe for you may not be safe for your baby.

Understanding the sales tricks, marketing gimmicks and branding spin will enable you to avoid getting stuck with a membership you will never use. Is Joining a Club Right for You? My own decision to join a fitness club occurred when I was 16 years old. At the time, I was playing tournament tennis and had a strong desire to excel. A friend told me about some new, revolutionary concept to improve your strength and help with physical performance in sports. The club was one of the first Nautilus® clubs.

The 150 Healthiest Foods on Earth: The Surprising, Unbiased Truth About What You Should Eat and Why Jonny Bowden, Ph.D., C.N.S. See book keywords and concepts

But truth be told, marketing gimmicks and practices aside, many of these berries are amazing foods. Especially noni berries. I ignore the "science" that the companies write about in their brochures because many of the "studies" that they boast about are questionable, biased, unpublished, or, worst-case scenario, made up. I go right to the National Institute of Medicine library, and look for what I can find on my own. And what I found about noni juice was pretty darn impressive.

Appetite for Profit: How the Food Industry Undermines Our Health and How to Fight Back Michele Simon See book keywords and concepts

Accordingly, food sellers have developed a staggering array of marketing gimmicks and promotions to entice consumers to push their biological food-consumption limits. In an effort to make products like Chips Ahoy Candy Blasts cookies and Frosted Chocolate Fudge Pop-Tarts staples of every American household, food companies spend as much as $36 billion a year on marketing. Allen says that consolidation among food companies in recent decades has made competition even fiercer, with much more at stake for fewer and larger companies.

Food Revolution: How your diet can help save your life and our world John Robbins See book keywords and concepts

And others, noting that no technological fix can substitute for a healthy diet, were saying that these new foods were more marketing gimmicks than genuine steps toward increased health. Monsanto spoke of bananas containing vaccines as evidence that genetic engineering could hold the key to solving many of the world's most intractable health problems. But one critic, molecular biologist Dr. D. P. Witsky, wasn't impressed. "Vaccine-toting bananas sound great," she said, "until you peel back the image.

Do We Still Need Doctors?: A Physician's Personal Account of Practicing Medicine Today John D. Lantos, M.D. See book keywords and concepts

In many cases, demand is induced not by marketing gimmicks but by discovering treatments or cures that are neither self-serving nor unnecessary. We allow the blind to see. We stop the congenitally abnormal heart, correct its deformities, and restart it. We take half of a mother's liver from her body and give it to her child. As Paul Simon says, "These are the days of miracle and wonder. . . . Medicine is magical and magical is ordinary, the boy in the bubble, the baby with the baboon heart."78 You don't have to induce demand for miracles. But even the miraculous can become ordinary.

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